Description

WHAT'S IT ALL ABOUT?

Posting 'just because you probably should' is out and strategic engaging is in!

This practical and hands-on course is designed to help businesses cut through the noise online and build a social media presence that connects with people (without spending their entire life creating content).

Covering platforms such as Facebook, Instagram and Tik Tok, participants will learn how to create engaging posts, plan content without the overwhelm, film simple short-form videos, and build a brand people remember.

From captions and hashtags to Reels, content planning, and turning followers into customers, this course keeps social media practical, realistic, and achievable for busy humans.

WHO'S IT FOR?

. Small Business Owners
. Side hustlers and start-ups
. Retail, hospitality, and service-based businesses
. Marketing, admin, or customer service staff managing socials 'on the side'
. Anyone wanting to stop staring at their phone thinking: "What on earth do I post today?"

Whether you're starting from scratch or looking to freshen up your social media game, this course is designed to keep things simple, useful and jargon-free.

WHAT YOU NEED TO KNOW

Participants should:
- Have basic computer and smartphone skills
- Be familiar with using social media platforms such as Facebook or Instagram
- Bring a smartphone and/or laptop to class
- Have access to their business social media accounts (if applicable)
- Be ready to create, experiment, and maybe even appear in a Reel or two

No marketing degree, ring light obsession, or viral dance skills required.

OUTCOMES OF THE COURSE

By the end of the course, you will be able to:
. Understand which social media platforms best suit your business
. Create a professional, searchable, and engaging social media presence
. Identify your target audience and develop a clear brand voice
. Plan content without the stress of "winging it" every day
. Create engaging posts, captions, and simple short-form videos
. Use basic phone photography and video techniques to improve content quality
. Apply keywords, hashtags, and calls-to-action to increase reach and engagement
. Use practical tools and shortcuts to save time and stay consistent
. Understand how to turn online engagement into real business opportunities
. Gain awareness of basic advertising, giveaways, and social media rules for businesses

Most importantly, you will leave with more confidence, more ideas, and less social media overwhelm.

WHO'S TAKING THE COURSE?

Meet Jacki, a social media strategist and trainer with more than 10 years experience helping South Australian businesses grown their online presence.

She has worked across industries including tourism, hospitality, government, construction and small business and has also contributed to the growth of Kids in Adelaide and its audience of more than 230,000 followers.

Jacki's approach is practical, relatable, and focused on helping businesses create engaging content without the overwhelm.

PAYMENT OPTIONS
For organisations that wish to pay the student fees for this course and are unable to pay by credit card online, should contact the Short Course team via email shortcourses@tafesa.edu.au to organise a Third Party invoice.