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  4. Certificate IV in Marketing and Communication
QUALIFICATION

Certificate IV in Marketing and Communication


 National Code: BSB40820
 TAFE SA Code: TP01235


2025 start 2026 start

Description

Do you have a curious mind and can think on your feet? This qualification will set you on a path to start a career in marketing and communication and provide you with current business and marketing knowledge. Through your studies you will be taught the principles of marketing, digital communication, teamwork and customer service. Apply today and stay ahead in the job market.

Award Course Apprenticeships & Traineeships
Duration
Example Career Profiles
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6 months 

Full Time or Part Time equivalent

Market Research Analyst
Market Research Analyst
,  Marketing and Advertising Specialists
Marketing and Advertising Specialists
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Locations & Applications

Campus / Location
Code
Study Mode
Study Load
Scheduled
Virtual Classroom

701009

Virtual Classroom Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.
Full & Part Time Full & Part Time Full & Part Time
Day Only
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Adelaide City

701328

Blended Blended – learn in a mixture of classroom and online environments. On campus learning will be scheduled but online learning can provide more flexibility. Lecturer support will be provided for all study. Access to a computer with an internet connection is required.
Full & Part Time Full & Part Time Full & Part Time
Day Only
Apply Now

Icon Legend

On campus/location

On Campus/Location

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.
Online

Online

Online – learn at your own pace, in your own space. Lecturer support will be provided via email and interaction with fellow students may be available via forums and chat groups. Online courses require access to a computer with an internet connection.
Blended

Blended

Blended – learn in a mixture of classroom and online environments. On campus learning will be scheduled but online learning can provide more flexibility. Lecturer support will be provided for all study. Access to a computer with an internet connection is required.
Virtual Classroom

Virtual Classroom

Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.
Workplace

Workplace

Workplace – if you are currently employed in the industry but do not have a formal qualification TAFE SA can recognise the skills you already have. The duration of the course will be determined by your individual study plan.
Full Time

Full Time

Full Time classes
Part Time

Part Time

Part Time classes
Day Classes

Day Classes

Day time classes
Evening Classes

Evening Classes

Evening time classes
International

International

A course available to International students

Course Admission Requirements

  • No course admission requirements
If there are more applications for this course than places available, applicants will be ranked by date of application to this course

Please Read Before Applying

Entry Recommendations
Recommended for those working in or interested in working in marketing. We recommend that you have completed your South Australian Certificate of Education (SACE) before starting this course.

Attendance Requirements (subject to change)
This course is either a blend of virtual online classes or face to face classes. You must attend all scheduled classes at locations and times outlined in your information session conducted by lecturers.

Industry Conditions and Skills

  • We recommend this course for those who are active online and interested in digital or social marketing.
  • In this course you will use a combination of workplace scenarios to be applied to your work environment and a simulated business to access workplace documentation and resources.
  • You will be taking part in role plays in unit assessments and will need to record and upload these.

Additional Uniforms, Equipment and Costs
You will need access to a computer and the internet.

Fees

Total Fees for the 6 month course
Full Fee
$6,100

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary. Fee updates will be available prior to offers being made.

  • Help with Fees

    Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

    Read More

  • Employment Outcomes & Skills Covered

    Employment Outcomes

    Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.

    Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Certificate IV in Marketing and Communication (BSB40820)
    This course covers making a presentation, articulating and debating ideas, applying digital solutions and developing and applying knowledge of marketing communication. To complete the qualification you are required to complete all 6 core units and 6 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    90%*
    of TAFE SA graduates are satisfied with the overall quality of training.
    87%*
    of TAFE SA graduates would recommend their training.



    * 2023 NCVER Student Outcomes Survey findings

  • Course Units

    Below is a list of all units that TAFE SA can offer in this qualification. The selection of elective units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all elective units listed below must necessarily be completed to achieve your qualification.

    Core

    Name Nominal Hours
    Analyse consumer behaviour 60
    Articulate, present and debate ideas 40
    Develop and apply knowledge of communications industry 40
    Make presentations 30
    Undertake marketing activities 50
    Write complex documents 50

    Elective

    Name Nominal Hours
    Apply communication strategies in the workplace 50
    Apply marketing communication across a convergent industry 70
    Create and optimise digital media 50
    Design and develop marketing communication plans 60
    Develop a basic website for customer engagement 60
    Develop social media engagement plans 50

Further Information

Brochure

Course guide

Brochure

Pre-enrolment Brochure

Contact us

Course enquiries and more information

Certificate IV in Marketing and Communication
TP01235
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