Certificate IV in Marketing and Communication

National Code: BSB40820
TAFE SA Code: TP01235


Do you have a curious mind and can think on your feet? This qualification will set you on a path to start a career in marketing and communication and provide you with current business and marketing knowledge. Through your studies you will be taught the principles of marketing, digital communication, teamwork and customer service. Apply today and stay ahead in the job market.

Example Career Profile
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6 months 

Full Time or Part Time equivalent

Market Research Analyst ,  Marketing and Advertising Specialists

Locations & Applications

Campus / Location
Study Mode
Study Load

Course Admission Requirements

  • No course admission requirements
If there are more applications for this course than places available, applicants will be ranked by date of application to this course.

Please Read Before Applying

Entry Recommendations
Recommended for those working in or interested in working in marketing. We recommend that you have completed your South Australian Certificate of Education (SACE) before starting this course.

Attendance Requirements (subject to change)
This course is either a blend of virtual online classes or face to face classes. You must attend all scheduled classes at locations and times outlined in your information session conducted by lecturers.

Industry Conditions and Skills

  • We recommend this course for those who are active online and interested in digital or social marketing.
  • In this course you will use a combination of workplace scenarios to be applied to your work environment and a simulated business to access workplace documentation and resources.
  • You will be taking part in role plays in unit assessments and will need to record and upload these.

Additional Uniforms, Equipment and Costs
You will need access to a computer and the internet.

Total Fees for the 6 month course
Full Fee

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary. Fee updates will be available prior to offers being made.

  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

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  • Employment Outcomes

    Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Certificate IV in Marketing and Communication (BSB40820)
    This course covers making a presentation, articulating and debating ideas, applying digital solutions and developing and applying knowledge of marketing communication. To complete the qualification you are required to complete all 6 core units and 6 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates are satisfied with the overall quality of training.
    of TAFE SA graduates would recommend their training.

    * 2023 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of elective units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all elective units listed below must necessarily be completed to achieve your qualification.


    Name Nominal Hours
    Analyse consumer behaviour 60
    Articulate, present and debate ideas 40
    Develop and apply knowledge of communications industry 40
    Make a presentation 30
    Undertake marketing activities 50
    Write complex documents 50


    Name Nominal Hours
    Apply marketing communication across a convergent industry 70
    Create and optimise digital media 50
    Design and develop marketing communication plans 60
    Develop a basic website for customer engagement 60
    Develop social media engagement plans 50
    Market new business ventures 50
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