These wordsmiths work for various mediums; print, television or radio. Depending on a client's request, advertising messages may take shape in advertisements for print, radio or television, brochures, corporate profiles and other corporate communications, Power Point presentations, product packages or inserts, video scripts, press releases or slogans, and in text for Web sites. According to Ben, a local copywriter, a briefing usually takes place between himself and the client. He says that copywriters rely on the client to explain the product, service or event. This also gives the copywriter the time to ask about competitors and market forces. At this stage of the copywriting process the copywriter may ask what the benefits and disadvantages are of using the product and who the intended market is? And why the client considers this product to be the best among its competitors.