Basic Selling Principles - Business to Business


Understand the basic principles of the selling process for Business to Business (B2B).

This course will take you through the steps of the selling process in a B2B environment including:
- Identifying the specific needs and wants of customers
- Giving solutions i.e. to be an effective problem solver
- Providing a value package
- Providing excellence in customer service
- Development of a competitive advantage and differentiation of the product or service
- Identifying features, benefits, value package and problem solving

Short Course Delivery Locations Some short courses can provide accreditation for industry-specific registration, while others merely provide skills and knowledge in the subject area. Concession prices are available for some courses.


Thu 5 Mar 20

Class Times
Thursday 9:00am-4:00pm
1 day x 7 hours
Student Visa (500)



$199.00 GST inc

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For more details on short course enrolments, discounts, refunds, international student eligibility and more, please visit Applying for Short Courses
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