Marketing Essentials


This one-day short course will provide you with an overview of effective segmentation, targeting and positioning strategies. Upon completion of this course participants will understand how to provide value for customers through effective marketing.

The course has been developed for individuals seeking a basic understanding of effective marketing tools, including an understanding of different types of customers, the market place and the marketing mix.

Short Course Delivery Locations Some short courses can provide accreditation for industry-specific registration, while others merely provide skills and knowledge in the subject area. Concession prices are available for some courses.


Thu 18 Jun 20

Class Times
Thursday 9:00am-4:00pm
1 day x 7 hours
Student Visa (500)



$199.00 GST inc

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For more details on short course enrolments, discounts, refunds, international student eligibility and more, please visit Applying for Short Courses
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