This one-day short course will provide you with an overview of effective segmentation, targeting and positioning strategies. Upon completion of this course participants will understand how to provide value for customers through effective marketing.
The course has been developed for individuals seeking a basic understanding of effective marketing tools, including an understanding of different types of customers, the market place and the marketing mix.
For more details on short course enrolments, discounts, refunds, international student eligibility and more, please visit
Applying for Short Courses