This market research workshop covers an important link between the organisation and its customers. Participants will develop a basic understanding of practical research tools that, when applied, can help you better understand customer needs, opinions, and buying behaviours. This understanding will enable your organization to design improved offerings in the marketplace.
Upon completion of this course participants will develop a basic understanding of (step-by-step) market research, including:
- Research objectives
- Research methods including observations, focus groups, social media and surveys
- Presentation of research findings
Register your interest for study in May 2020.
TAFE SA will contact you from late January with enrolment details.
For more details on short course enrolments, discounts, refunds, international student eligibility and more, please visit
Applying for Short Courses