INTERNATIONAL

Diploma of Marketing and Communication

CRICOS Code: 109109D
National Code: BSB50620

2024

Description

Are you ready for an exciting career in the ever-changing world of marketing and communication? As you immerse yourself in your studies you will explore social and digital insights, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the globe. Learn how to effectively promote a business and apply practical skills to any industry. Apply today to stay ahead in the job market.

Duration (incl. holidays)

Semester(s)

Teaching Duration

Example Career Profile

Print Course Page

52 weeks

40 weeks

Market Research Analyst

, Marketing and Advertising Specialists

Marketing and Advertising Specialists

International Applications

Campus / Location

Study Mode

Contact Hours

Study Load

Commences

Scheduled

Adelaide City

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.

20 hours per week

Full Time

January, July

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On Campus/Location

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.

Full Time

Full Time classes

Day Classes

Day time classes

Evening Classes

Evening time classes

Course Admission Requirements
(for International Applications)

Academic IELTS score of 6.0 Overall with minimum of 5.0 in all bands or equivalent.
Satisfactory completion of Year 12 or overseas equivalent .

Fees

These course fees are for international students only.

Duration

Tuition Fees

Incidental Fees^*

Semester 1

AUD $7420

Semester 2

AUD $7420

Fee Totals

AUD $14840

Total Course Cost

AUD $14840

Note: TAFE SA course tuition and other fees/costs are subject to regular increases and are reviewed annually. TAFE SA accepts applications for courses commencing beyond the current year, course, tuition and other fees/costs for these years will apply once published. TAFE SA and their agents reserve the right to alter, amend or delete any fee, course, admission requirement, mode of delivery, duration or other arrangement without prior notice. If the study duration is extended beyond the period of the student’s visa the student will be liable for visa and related costs, eg medical examinations, OSHC and living expenses.

Overseas Students Health Cover

All overseas students are required to have Overseas Students Health Cover (OSHC) insurance for the entire duration of the course. The health cover rate will vary depending on the personal circumstances and duration of stay in Australia. Read more about Overseas Students Health Cover.

Employment Outcomes & Skills Covered

Employment Outcomes

Assistant account planner, media assistant, assistant media buyer, assistant media planner.

Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

Qualifications & Skills Covered

Diploma of Marketing and Communication (BSB50620)
Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 5 core units and 7 elective units.

90%*
of TAFE SA graduates are satisfied with the overall quality of training.

87%*
of TAFE SA graduates would recommend their training.

* 2023 NCVER Student Outcomes Survey findings

Course Units

Below is a list of all units that TAFE SA can offer in this qualification. The selection of elective units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

Not all elective units listed below must necessarily be completed to achieve your qualification.

Core

Name	Nominal Hours	Subject Code	National Code
Design and develop marketing communication plans	60	SABRL	BSBMKG552
Establish and monitor the marketing mix	60	FADAC	BSBMKG542
Identify and evaluate marketing opportunities	70	FADAB	BSBMKG541
Undertake project work	60	FADAE	BSBPMG430
Write persuasive copy	50	FADAD	BSBMKG555

Elective

Name	Nominal Hours	Subject Code	National Code
Create and optimise digital media	50	FADDG	BSBMKG437
Create multiplatform advertisements for mass media	40	FADCT	BSBMKG551
Develop social media engagement plans	50	MACFP	BSBMKG546
Develop workplace policies and procedures for sustainability	50	FACZP	BSBSUS511
Manage business risk	60	FACZZ	BSBOPS504
Originate and develop concepts	30	FACYB	BSBCRT512
Profile and analyse consumer behaviour for international markets	55	FADEX	BSBMKG549

University Packaged Programs

If your goal is to achieve a bachelor degree in your chosen field of study, TAFE SA offers two different types of pathway to university - a University Packaged Program or Credit Transfer.

A University Packaged Program allows you to select the course and the university you wish to study at, before commencing your studies at TAFE SA.

This course is available as a University Packaged Program. This allows students to accept a joint packaged offer with a local South Australian University, and upon successful completion of TAFE SA qualification, the student is eligible for a guaranteed entry into a nominated University Program. Find out more about University Packaged Programs.

The table below shows current packages available for this course.

Institution	Course	Duration	Indicative Package Cost
	Bachelor of Business (Marketing)	2 years	AUD$82,760

Credit Transfer

Studying at TAFE SA is one of the easiest pathways towards a University Degree. Credit Transfer is the formal recognition that parts of a TAFE SA course are equivalent in content and level to parts of some University courses. Below are the Credit Transfer details for this course. View all TAFE SA Credit Transfer Agreements

University Course	Total Units in Uni Course	Credits Granted
Bachelor of Business (International Business)	108	36
Bachelor of Commerce (Accounting) - online	108	36
Bachelor of Business (Financial Planning)	108	36
Bachelor of Business (Real Estate )	108	36
Bachelor of Business (Management) - online	108	36
Bachelor of Business (Human Resource Management) - online	108	36
Bachelor of Business (Marketing) - online	108	36
Bachelor of Business (Information Strategy and Management)	108	36
Bachelor of Business (Innovation and Entrepreneurship)	108	36
Bachelor of Business (Logistics and Supply Chain Management)	108	36
Bachelor of Business (Economics, Finance and Trade)	108	36
Bachelor of Business (Management)	108	36
Bachelor of Business (Marketing)	108	36
Bachelor of Business (Tourism, Event and Hospitality Management)	108	36
Bachelor of Business (Human Resource Management)	108	36
Bachelor of Business	108	36
Bachelor of Business (Finance)	108	36
Bachelor of Business (Sport and Recreation Management)	108	36
Bachelor of Business (Financial Planning) - online	108	36

Living in Adelaide

The city created for students

You will never find another city like Adelaide. With welcoming locals, it is the perfect place for you to study, live and enjoy.

A student city

Adelaide is home to over 30,000 international students and has a strong and growing reputation as an education city. In addition to TAFE SA, Adelaide is home to six world-leading universities: The University of Adelaide, the University of South Australia, Flinders University, Carnegie Mellon University, Torrens University Australia and CQ University Australia.

Safe

Adelaide’s crime rates are the lowest in the country and for that reason, Adelaide has previously been named the safest city in Australia.

Beach Culture

Adelaide’s pristine sandy beaches are just a 20 minute tram ride from the city centre. On hot summer days, you can study in the day and take the tram to have dinner at the beach and watch the sunset with friends.

Live centrally

Accommodation is more affordable in Adelaide than in other cities in Australia making it often possible for students to live in the heart of the city or just outside. This means more time is spent studying and less time travelling.

Delicious!

Adelaide is known for its cafe culture, with more cafes and restaurants by population than any other city in Australia. In recent years, Adelaide has also developed a vibrant and varied bar scene. The city is big enough that you will struggle to visit all of the places you would like to drink and eat in during in your first year of study. Our mix of cultures means there’s likely to be a supermarket that sells food from your home country too.

Easy to get around

Adelaide is a flat city so it is ideal for walking or cycling. Its grid layout makes it almost impossible to get lost! There are free trams and buses around the city centre. International students can show their ID to get cheaper tickets.

Festivals

Adelaide is known for its festivals, which are famous around the world. WOMADelaide, the Adelaide Festival of Arts, Fringe Festival and Cabaret Festival are just some of the international arts and music festivals that keep the city buzzing

Everyone agrees – Adelaide is a great place to live and study

Adelaide is recognised as one of the world’s most liveable cities. In 2014, Lonely Planet’s Best of Travel book ranked Adelaide in the global top ten. For the last four years Adelaide has been ranked one of the most liveable cities in the world by The Economist Intelligence Unit.

Beautiful weather

Adelaide has four distinct seasons, with moderate winters and warm to hot summers. In winter you will need woolly jumpers and jackets and in summer, shorts and t-shirts. The heat in South Australia is dry, rather than humid.