INTERNATIONAL

Diploma of Marketing and Communication

CRICOS Code: 093601E
National Code: BSB52415


Description

The course will provide you with a broad knowledge base in a wide variety of advertising contexts. You will gain a thorough understanding and practical working knowledge of all aspects of advertising.

Duration (incl. holidays)
Semester(s)
Teaching Duration
Example Career Profile
Print Course Page
52 weeks
2
40 weeks
Market Research Analyst Market Research Analyst,  Marketing and Advertising SpecialistsMarketing and Advertising Specialists
Campus / Location
Study Mode
Contact Hours per Week
Commences

Course Admission Requirements
(for International Applications)

Course Notes

  • The Diploma of Marketing and Communication has pre-requisite Certificate IV subjects within the program.

Fees

These course fees are for international students only.

Duration
Fees
Average cost per semester (6 months)
AUD $6700
Total course cost ( 52 weeks)
AUD $13400
Incidental Fees
AUD $0
Total Fees
AUD $13400

Note: TAFE SA does not commit to any fees shown. Charges vary between courses and subjects and are based on a rate per hour. TAFE SA and their agents reserve the right to make any changes necessary.

Overseas Students Health Cover

All overseas students are required to have Overseas Students Health Cover (OSHC) insurance for the entire duration of the course. The health cover rate will vary depending on the personal circumstances and duration of stay in Australia. Read more about Overseas Students Health Cover.

  • Employment Outcomes

    Assistant account planner, media assistant, assistant media buyer, assistant media planner.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Diploma of Marketing and Communication (BSB52415)
    Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 3 core units and 9 elective units.

    87%*
    of TAFE SA graduates find jobs or continue studying.
    89%*
    of TAFE SA graduates are satisfied with the overall quality of training.



    * 2017 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all units listed below must necessarily be completed to achieve your qualification.

    Core

    Name Nominal Hours
    Design and develop an integrated marketing communication plan 60
    Interpret market trends and developments 50
    Undertake project work 60

    Elective

    Name Nominal Hours
    Create distributed multiplatform digital advertisements 60
    Create mass electronic media advertisements 50
    Create mass print media advertisements 30
    Design effective user experiences 40
    Develop Strategies to Monetise Digital Engagement 60
    Establish and adjust the marketing mix 60
    Identify and evaluate marketing opportunities 70
    Implement and monitor marketing activities 50
    Manage budgets and financial plans 70
    Manage market research 50
    Originate and develop concepts 30
    Plan market research 50
    Plan social media engagement 50
  • Pathways to University

    If your goal is to achieve a bachelor degree in your chosen field of study, TAFE SA offers two different types of pathway to university - a University Packaged Program or Credit Transfer.

    A University Packaged Program allows you to select the course and the university you wish to study at, before commencing your studies at TAFE SA.

    Credit Transfer gives you the opportunity to select your university course on completion of your TAFE SA studies.

    With additional Bachelor programs becoming available, international students can choose to stay at TAFE SA for qualifications such as the Bachelor of Hospitality Management.

  • Studying at TAFE SA is one of the easiest pathways towards a University Degree. Credit Transfer is the formal recognition that parts of a TAFE SA course are equivalent in content and level to parts of some University courses. Below are the Credit Transfer details for this course. View all TAFE SA Credit Transfer Agreements

    University University Course Details
    Bachelor of Business (Marketing)
    Bachelor of Business
    Bachelor of Business (Innovation and Enterprise)
    Bachelor of Business (International Business)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business (Management)
    Bachelor of Media (majoring in Marketing)
    Bachelor of Media
    Bachelor of Business (International Business)
    Bachelor of Communication (Online program)
    Bachelor of Communication and Media
    Bachelor of Business (Human Resource Management) (Online)
    Bachelor of Business (Marketing) (Online program)
    Bachelor of Business (Management) (Online program)
    Bachelor of Commerce (Accounting) (Online program)
    Bachelor of Business (Real Estate Practice)
    Bachelor of Business (Financial Planning)
    Bachelor of Business (Information Strategy and Management)
    Bachelor of Business (Logistics and Supply Chain Management)
    Bachelor of Business (Innovation and Entrepreneurship)
    Bachelor of Business (Economics, Finance and Trade)
    Bachelor of Business (Tourism and Event Management)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business (Legal Studies)
    Bachelor of Business (Management)
    Bachelor of Business (Marketing)
    Bachelor of Business (Sport and Recreation Management)
    Bachelor of Business
    Bachelor of Commerce (Accounting)
    Bachelor of Business (Finance)
    Bachelor of Business and Commerce
  • Packaged University Offer

    This course is available as a Packaged University Offer. The University program(s) for this course: Bachelor of Media at the University of Adelaide or Bachelor of Business (Marketing) at the University of South Australia

    This allows students to accept a joint packaged offer with a local South Australian University, and upon successful completion of TAFE SA qualification, the student is eligible for a guaranteed entry into a nominated University Program. Find out more about Packaged University Offers.

    The benefits of a Packaged University Offer include:

    • Students will be able to apply for a single visa for the entire duration of both programs
    • Guaranteed entry into selected University Programs
    • Guaranteed credits shorten the duration of qualifications and reduces tuition fees over the total duration of study program
    • Graduate with a dual qualification from both TAFE SA and a University (for example Advanced Diploma/Bachelor Degree)
    • Graduate with a competitive mix of practical and theoretical skills

    See relevant Credit Transfer details below.

  • The city created for students

    You will never find another city like Adelaide. With welcoming locals, it is the perfect place for you to study, live and enjoy.

    Affordable living
    A student city

    A student city

    Adelaide is home to over 30,000 international students and has a strong and growing reputation as an education city. In addition to TAFE SA, Adelaide is home to six world-leading universities: The University of Adelaide, the University of South Australia, Flinders University, Carnegie Mellon University, Torrens University Australia and CQ University Australia.

    Safe

    Adelaide’s crime rates are the lowest in the country and for that reason, Adelaide has previously been named the safest city in Australia.

    Safe
    Beach Culture

    Beach Culture

    Adelaide’s pristine sandy beaches are just a 20 minute tram ride from the city centre. On hot summer days, you can study in the day and take the tram to have dinner at the beach and watch the sunset with friends.

    Live centrally

    Accommodation is more affordable in Adelaide than in other cities in Australia making it often possible for students to live in the heart of the city or just outside. This means more time is spent studying and less time travelling.

    Live centrally
    Delicious!

    Delicious!

    Adelaide is known for its cafe culture, with more cafes and restaurants by population than any other city in Australia. In recent years, Adelaide has also developed a vibrant and varied bar scene. The city is big enough that you will struggle to visit all of the places you would like to drink and eat in during in your first year of study. Our mix of cultures means there’s likely to be a supermarket that sells food from your home country too.

    Easy to get around

    Adelaide is a flat city so it is ideal for walking or cycling. Its grid layout makes it almost impossible to get lost! There are free trams and buses around the city centre. International students can show their ID to get cheaper tickets.

    Easy to get around
    Festivals

    Festivals

    Adelaide is known for its festivals, which are famous around the world. WOMADelaide, the Adelaide Festival of Arts, Fringe Festival and Cabaret Festival are just some of the international arts and music festivals that keep the city buzzing

    Everyone agrees – Adelaide is a great place to live and study

    Adelaide is recognised as one of the world’s most liveable cities. In 2014, Lonely Planet’s Best of Travel book ranked Adelaide in the global top ten. For the last four years Adelaide has been ranked one of the most liveable cities in the world by The Economist Intelligence Unit.

    Everyone agrees – Adelaide is a great place to live and study
    Beautiful weather

    Beautiful weather

    Adelaide has four distinct seasons, with moderate winters and warm to hot summers. In winter you will need woolly jumpers and jackets and in summer, shorts and t-shirts. The heat in South Australia is dry, rather than humid.

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