Diploma of Marketing and Communication

National Code: BSB50620
TAFE SA Code: TP01240


Are you ready for an exciting career in the ever-changing world of marketing and communication? As you immerse yourself in your studies you will explore social and digital insights, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the globe. Learn how to effectively promote a business and apply practical skills to any industry. Apply today to stay ahead in the job market.

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12 months 

Full Time or Part Time equivalent

Market Research Analyst ,  Marketing and Advertising Specialists

Locations & Applications

Campus / Location
Study Mode
Study Load

Course Admission Requirements

  • No course admission requirements
If there are more applications for this course than places available, applicants will be ranked by date of application to this course.

Please Read Before Applying

Entry Recommendations
We recommend that you have either:

  • Certificate IV in Marketing and Communication before starting this course OR
  • Two years full-time relevant work experience

Attendance Requirements (subject to change)
This course is either a blend of virtual online classes or face to face classes. You must attend all scheduled classes at locations and times outlined in your information session conducted by lecturers.

Industry Conditions and Skills

  • We recommend this course for those who are active online and interested in digital or social marketing.
  • In this course you will use a combination of workplace scenarios to be applied to your work environment and a simulated business to access workplace documentation and resources.
  • You will be taking part in role plays in unit assessments and will need to record and upload these.

Additional Uniforms, Equipment and Costs
You will need access to a computer and the internet, as well as a webcam and related software.

Mandatory Requirements
If you do not hold these 6 entry units or equivalent competencies you will complete these units as part of the Diploma at an additional cost:

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.
  • If you are applying as an existing worker (minimum 2 years relevant work experience) you will need to participate in a professional conversation with a lecturer for you to demonstrate your current HR experience.

Average cost per semester
Total Fees for the 12 month course
Full Fee

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary. Fee updates will be available prior to offers being made.

  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    VET Student Loan

    This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

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  • Employment Outcomes

    Assistant account planner, media assistant, assistant media buyer, assistant media planner.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Diploma of Marketing and Communication (BSB50620)
    Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 5 core units and 7 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates are satisfied with the overall quality of training.
    of TAFE SA graduates would recommend their training.

    * 2021 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of elective units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all elective units listed below must necessarily be completed to achieve your qualification.


    Name Nominal Hours
    Design and develop marketing communication plans 60
    Establish and monitor the marketing mix 60
    Identify and evaluate marketing opportunities 70
    Undertake project work 60
    Write persuasive copy 50


    Name Nominal Hours
    Create and optimise digital media 50
    Create multiplatform advertisements for mass media 40
    Develop social media engagement plans 50
    Develop workplace policies and procedures for sustainability 50
    Manage business risk 60
    Originate and develop concepts 30
    Profile and analyse consumer behaviour for international markets 55
  • Studying at TAFE SA is one of the easiest pathways towards a University Degree. Credit Transfer is the formal recognition that parts of a TAFE SA course are equivalent in content and level to parts of some University courses. Below are the Credit Transfer details for this course. View all TAFE SA Credit Transfer Agreements

    University University Course Details
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    Bachelor of Commerce (Accounting) - online
    Bachelor of Business (Financial Planning)
    Bachelor of Business (Real Estate )
    Bachelor of Business (Management) - online
    Bachelor of Business (Human Resource Management) - online
    Bachelor of Business (Marketing) - online
    Bachelor of Business (Information Strategy and Management)
    Bachelor of Business (Innovation and Entrepreneurship)
    Bachelor of Business (Logistics and Supply Chain Management)
    Bachelor of Business (Economics, Finance and Trade)
    Bachelor of Business (Management)
    Bachelor of Business (Marketing)
    Bachelor of Business (Tourism, Event and Hospitality Management)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business
    Bachelor of Business (Finance)
    Bachelor of Business (Sport and Recreation Management)
    Bachelor of Business (Financial Planning) - online
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