Certificate IV in Marketing and Communication

National Code: BSB40820
TAFE SA Code: TP01235


Do you have a curious mind and can think on your feet? This qualification will set you on a path to start a career in marketing and communication and provide you with current business and marketing knowledge. Through your studies you will be taught the principles of marketing, digital communication, teamwork and customer service. Apply today and stay ahead in the job market.

Example Career Profile
Print Course Page
24 months 
Market Research Analyst ,  Marketing and Advertising Specialists
Study Mode
Study Load

Course Admission Requirements

Average cost per semester
Total Fees for the 24 month course

This course is subsidised through the Government of South Australia's Subsidised Training initiative. The eligibility check below is an indication only and does not confirm your eligibility status. Eligibility verification will take place before the enrolment process and will include participation in a Language, Literacy and Numeracy pre-assessment. Concessions apply to Subsidised Training only.

Subsidised Training Eligibility
Full Fee

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary. Fee updates will be available prior to offers being made.

  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

    Read More

    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

    Read More

  • Employment Outcomes

    Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Certificate IV in Marketing and Communication (BSB40820)
    This course covers making a presentation, articulating and debating ideas, applying digital solutions and developing and applying knowledge of marketing communication. To complete the qualification you are required to complete all 6 core units and 6 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates are satisfied with the overall quality of training.
    of TAFE SA graduates would recommend their training.

    * 2021 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of elective units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all elective units listed below must necessarily be completed to achieve your qualification.


    Name Nominal Hours
    Analyse consumer behaviour 60
    Articulate, present and debate ideas 40
    Develop and apply knowledge of communications industry 40
    Make presentations 30
    Undertake marketing activities 50
    Write complex documents 50


    Name Nominal Hours
    Apply marketing communication across a convergent industry 70
    Create and optimise digital media 50
    Design and develop marketing communication plans 60
    Develop a basic website for customer engagement 60
    Develop social media engagement plans 50
    Market new business ventures 50
Back to Top