Advanced Diploma of Marketing and Communication

National Code: BSB61315
TAFE SA Code: TP00898


Learn the practical marketing skills that managers use in cutting edge businesses today, including change management, strategic marketing planning, HR strategy and international marketing.

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Up to 18 months 

Full Time or Part Time equivalent

Market Research Analyst Market Research Analyst,  Marketing and Advertising SpecialistsMarketing and Advertising Specialists

Locations & Applications

Campus / Location
Study Mode
Study Load

Course Admission Requirements

  • No course admission requirements, however, students wishing to access VET Student Loans are required to demonstrate satisfactory reading, writing and numeracy skills, or provide evidence of successful completion of SACE Stage 2 or equivalent Australian Year 12 certificate, or completion of Certificate IV or above
If there are more applications for this course than places available, applicants will be ranked by date of application to this course

Average cost per semester
Total Fees for the 18 month course
Full Fee
    • Applicants with limited or no underpinning knowledge or experience will be required to undertake core units at a lower level. Normal fees will apply. Please contact the program area at for further information.
  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    VET Student Loan

    This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

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  • Employment Outcomes

    Marketing manager, marketing consultant, international marketing coordinator.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Advanced Diploma of Marketing and Communication (BSB61315)
    This course covers marketing plans, advertising campaigns and developing and implementing strategic plans. To complete the qualification you are required to complete all 3 core units and 9 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates find jobs or continue studying.
    of TAFE SA graduates are satisfied with the overall quality of training.

    * 2017 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on

    Not all units listed below must necessarily be completed to achieve your qualification.


    Name Nominal Hours
    Develop a marketing plan 50
    Develop an advertising campaign 60
    Develop and implement strategic plans 80


    Name Nominal Hours
    Design and develop an integrated marketing communication plan 60
    Develop organisational marketing objectives 60
    Develop workplace policies and procedures for sustainability 50
    Evaluate campaign effectiveness 60
    Evaluate international marketing opportunities 60
    Execute an advertising campaign 70
    Lead and manage organisational change 60
    Manage advertising production 70
    Manage international marketing programs 50
    Manage market research 50
    Manage measurement of marketing effectiveness 50
    Manage risk 60
    Manage the marketing process 50
    Originate and develop concepts 30
  • Studying at TAFE SA is one of the easiest pathways towards a University Degree. Credit Transfer is the formal recognition that parts of a TAFE SA course are equivalent in content and level to parts of some University courses. Below are the Credit Transfer details for this course. View all TAFE SA Credit Transfer Agreements

    University University Course Details
    Bachelor of Business
    Bachelor of Business (Marketing)
    Bachelor of Media
    Bachelor of Media (majoring in Marketing)
    Bachelor of Innovation and Entrepreneurship
    Bachelor of Commerce (Accounting)
    Bachelor of Business (Finance)
    Bachelor of Business
    Bachelor of Business (Sport and Recreation Management)
    Bachelor of Business (Marketing)
    Bachelor of Business (Management)
    Bachelor of Business (Legal Studies)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business (Tourism and Event Management)
    Bachelor of Business (Economics, Finance and Trade)
    Bachelor of Business (Innovation and Entrepreneurship)
    Bachelor of Business (Logistics and Supply Chain Management)
    Bachelor of Business (Information Strategy and Management)
    Bachelor of Business (Financial Planning)
    Bachelor of Business (Design and Innovation)
    Bachelor of Business (Real Estate Practice)
    Bachelor of Commerce (Accounting) (Online program)
    Bachelor of Business (Marketing) (Online program)
    Bachelor of Business (Management) (Online program)
    Bachelor of Business (Human Resource Management) (Online)
    Bachelor of Communication (Online program)
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