Certificate IV in Marketing and Communication

National Code: BSB42415
TAFE SA Code: TP00896


Gain the practical skills and theoretical knowledge needed to build a career in marketing. This course is designed to provide you with an appreciation of marketing concepts, consumer behaviour analysis and activities associated with successful marketing practices.

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Up to 12 months 
Market Research Analyst Market Research Analyst,  Marketing and Advertising SpecialistsMarketing and Advertising Specialists
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Study Load

Total Fees for the 12 month course

This course is subsidised through the Government of South Australia's Subsidised Training initiative. Assessing your eligibility may include participation in a Language, Literacy and Numeracy pre-assessment. Concessions apply to Subsidised Training only.

Subsidised Training Eligibility

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary.

  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

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  • Employment Outcomes

    Direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Certificate IV in Marketing and Communication (BSB42415)
    This course covers making a presentation, articulating and debating ideas, applying digital solutions and developing and applying knowledge of marketing communication. To complete the qualification you are required to complete all 5 core units and 7 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates find jobs or continue studying.
    of TAFE SA graduates are satisfied with the overall quality of training.

    * 2017 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on

    Not all units listed below must necessarily be completed to achieve your qualification.


    Name Nominal Hours
    Apply digital solutions to work processes 50
    Apply marketing communication across a convergent industry 70
    Articulate, present and debate ideas 40
    Develop and apply knowledge of marketing communication industry 40
    Make a presentation 30


    Name Nominal Hours
    Analyse consumer behaviour 60
    Create digital media user experiences 60
    Lead effective workplace relationships 50
    Monitor advertising production 50
    Operate a personal digital device 20
    Optimise digitial media impact 50
    Perform media calculations 40
    Profile the market 50
    Schedule advertisements 40
    Write extended stories 40
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