QUALIFICATION

Diploma of Marketing and Communication/ Bachelor of Business majoring in Marketing- Adelaide Uni Pathway

TAFE SA Code: DP30007

Study pathway: Diploma of Marketing and Communication (BSB50620)

2026 start 2027 start

Description

Ready to elevate your marketing career? This diploma equips you with the practical skills to plan and deliver effective marketing campaigns, engage audiences, and drive business growth across a range of industries.
You’ll learn how to develop strategic marketing plans, manage projects and promotional campaigns, analyse market trends and consumer behaviour, create compelling content for websites, email and social media, and use digital marketing, communication platforms and AI tools to achieve measurable results.
This nationally recognised qualification provides industry-ready skills that can be applied across almost any organisation, helping you build a successful career in marketing and communications.

Award Course

Duration

Example Career Profile

Print Course Page

4 years

Full Time or Part Time equivalent

Advertising and Marketing Professionals

Locations & Applications

Campus / Location

Code

Study Mode

Study Load

Scheduled

Adelaide City

801092

Blended – learn in a mixture of classroom and online environments. On campus learning will be scheduled but online learning can provide more flexibility. Lecturer support will be provided for all study. Access to a computer with an internet connection is required.

Full & Part Time

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Virtual Classroom

801093

Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.

Full & Part Time

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On Campus/Location

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.

Online

Online – learn at your own pace, in your own space. Lecturer support will be provided via email and interaction with fellow students may be available via forums and chat groups. Online courses require access to a computer with an internet connection.

Blended

Virtual Classroom

Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.

Workplace

Workplace – if you are currently employed in the industry but do not have a formal qualification TAFE SA can recognise the skills you already have. The duration of the course will be determined by your individual study plan.

Full Time

Part Time

Day Classes

Evening Classes

International

A course available to International students

Course Admission Requirements

Completion of a Language, Literacy, Numeracy and Digital Assessment (LLND)

If there are more applications for this course than places available, applicants will be ranked by date of application to this course

Please Read Before Applying

Entry Recommendations
We recommend that you have either:

Certificate IV in Marketing and Communication before starting this course OR
Two years full-time relevant work experience

Attendance Requirements (subject to change)
This course is either a blend of virtual online classes or face to face classes. You must attend all scheduled classes at locations and times outlined in your information session conducted by lecturers.

Additional Uniforms, Equipment and Costs
You will need access to a computer and the internet, as well as a webcam and related software.

Mandatory Requirements
If you do not hold these 6 entry units or equivalent competencies you will complete these units as part of the Diploma at an additional cost not covered by VET Student Loans:

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.

Fees

Tuition Fees

Cost

Full FeeFull course cost if subsidies or concessions do not apply.

$6,858

Please note that fees and funding status only apply to the initial TAFE SA qualification. Check the course page or relevant university website for details on the secondary qualification.

Fees are paid per semester and vary depending on the units you enrol into. TAFE SA and its agents reserve the right to make any necessary changes.

Uni Dual Offer Course
- You will receive an offer to both TAFE SA and University, with the University offer being conditional on successful completion of the TAFE SA qualification.
- You can rest assured you have secured your University offer, pending successful completion of the TAFE SA award.
- No further application will be required.
- You will receive credit for TAFE SA studies allowing you to complete two awards dependent on the pathway selected.
- If accepted, you will receive an offer to TAFE SA and-on successful completion of the TAFE SA qualification-an offer to University with no further application required.
- Important Note: The listed awards are reviewed and changes may occur without notice. Dual Offers are available only to Australian and New Zealand citizens or holders of permanent visas.
- View our Uni Dual Offer Courses list

Help with Fees

Upfront Payment

Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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VET Student Loan

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

Read More

Employment Outcomes & Skills Covered

Employment Outcomes

Assistant account planner, media assistant, assistant media buyer, assistant media planner.

Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

Qualifications & Skills Covered

Diploma of Marketing and Communication (BSB50620)
Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 5 core units and 7 elective units.

Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

90%*
of TAFE SA graduates are satisfied with the overall quality of training.

87%*
of TAFE SA graduates would recommend their training.

* 2023 NCVER Student Outcomes Survey findings

Additional Resources
- Required Units

Marketing and Communication

Student Stories

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Marketing and Communication

Diploma of Marketing and Communication/ Bachelor of Business majoring in Marketing- Adelaide Uni Pathway

Description