Diploma of Social Media Marketing

National Code: 10118NAT
TAFE SA Code: AC00089


This course is designed to take you from the basics of social media marketing to a professional, learning how to create compelling marketing content, develop a social media marketing strategy, create and promote your personal brand and manage and implement email marketing. You will learn how to get the best results from marketing through Facebook, Twitter, Instagram, Linkedin, Pinterest, Snapchat and beyond.

Print Course Page
Up to 12 months 

Full Time or Part Time equivalent

Locations & Applications

Course Admission Requirements

  • No course admission requirements
If there are more applications for this course than places available, applicants will be ranked by date of application to this course

Average cost per semester
Total Fees for the 12 month course
Full Fee
$2,726 - $2,820
$5,452 - $5,640
  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

    Read More

    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

    Read More

  • Employment Outcomes

    Digital Marketing Manager, Head Advisor in Social Media and Digital Marketing, Social Media Manager, Social Media and Digital Marketing Officer, Digital Marketing Strategist, Social Media Coordinator, Social Media Strategist, Social Media and Content Strategist, Social Media\Community Manager

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Diploma of Social Media Marketing (10118NAT)
    Plan, implement and manage a range of social media content and marketing strategies, establishing a personal brand, and developing a marketing communication plan. To complete the qualification you are required to complete all 5 core units and 3 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

    of TAFE SA graduates find jobs or continue studying.
    of TAFE SA graduates are satisfied with the overall quality of training.

    * 2017 NCVER Student Outcomes Survey findings
  • Core

    Name Nominal Hours
    Establish a strong personal brand in social media 70
    Plan, implement and manage blog and content marketing 80
    Plan, implement and manage email marketing 70
    Plan, implement and manage mainstream social media marketing strategies 120
    Plan, implement and manage niche social media marketing strategies 70


    Name Nominal Hours
    Design and develop an integrated marketing communication plan 60
    Establish and adjust the marketing mix 60
    Interpret market trends and developments 50
    Manage budgets and financial plans 70
    Undertake project work 60
Back to Top