Florists daily duties include preparing (conditioning) flowers so that they will last, creating bouquets and arrangements of flowers and fruit, setting up shop displays, as well as taking customer orders. Most people order via the telephone, but as online buying becomes increasingly popular, florists will need basic computer skills to handle customer orders online. Customers sometimes seek a florist's help with writing an appropriate message on a greeting card that accompanies the flowers. Florist's also arrange delivery of flowers and its their job to ensure that the flowers arrive on time, at the right place and looking as beautiful as when they left the shop. Early morning visits to the wholesale markets where flowers are purchased is often a responsibility of senior florists. ''Its critical to choose your own flowers, if you want to maintain a reputation for supplying fresh, beautiful flowers. But, its not much fun in winter when you have to dip your hands into buckets of icy water,'' says an industry professional. Florists, who cater for functions such as weddings, usually need to attend the church or reception centre beforehand to decide how the flowers should be arranged. When creating large arrangements for special occasions, florists may prefer to work on site.