Most Computer Animators first consult a storyboard - a series of pictures, usually hand drawn, which shows the flow of animation and maps out the important scenes and characters. My work is usually just a component of the overall ad. If an ad also features 'real talent' (actors), they're filmed separately. That footage and the computer animation is combined to form a composite. The actors have to pretend that the computer animated object is there. I then slot in the object and make it appear to have been there when the original shot was taken, matching the lighting and camera position. A trickier ad can take about six weeks to complete, usually with four people to do the computer animation, one for filming the live talent and about one to combine the whole product.
Using laser equipment, computer animators scan images of real objects onto a computer and convert them to a digital form. Usually the animator has to model the character or object in the computer, drawing curves, constructing surfaces and using primitive objects (such as spheres and cubes) to produce a wireframe model. Controls are then added to the model to allow it to be bent and posed. It becomes more like a digital puppet, moved into the key positions for an action and allowing the computer to work out the in-between positions making for a smooth action. From there, the object can be shaded with computer lights and rendered with a computer camera. Digital Visual Effects Artist, Richard says, ''If you plan to work in computer animation its advantageous to understand photography, lighting and movement. You must be able to visualise how an object will look in three dimensions and have the know-how to make an inanimate object look real".