One make-up artist says its essential to create a look that is consistent with the type of production. ''News presenters have to be groomed and sleek. Their make-up is fairly serious,'' she says. Once a client is in the make-up chair, a make-up artist removes any previous make-up and cleans a person's skin. The next step is the application of fresh make-up. This can take anywhere between thirty minutes to several hours, depending on the type of make-up that's required.
Special effects such as ageing, creating someone with an illness, giving someone a monster-like appearance, or adding the odd scar or bruise, can take several hours. For example, it would take about 40 minutes to do a media presenter's hair and make-up. Many make-up artists are also skilled in hairdressing, many of these workers believe hairdressing skills are a must for make-up artists working in the television industry.