Competition for jobs is intense and many employers consider the graduate's portfolio to be the deciding factor. Students, therefore, need to be on the lookout for projects that add something more to their own portfolio. Getting to know the industry first hand and personal networking also helps. There are great opportunities in multimedia and web design, particularly with the Internet becoming an inexpensive way to sell a product or service. There is a backlash against the traditional websites that first appeared on the Internet. The Internet was traditionally a field dominated by techno-gurus who didn't know anything about design. Fortunately technology has come a long way since then.
Traditional graphic design houses are increasingly taking on multimedia and website work. Opportunities for designers also exist in marketing and business management services, printing and publishing and other areas such as computer service firms and post-school education. Surprisingly, only a handful actually work in film, video, radio and television. With years of experience, graphic designers may choose to become art directors in advertising firms and also the media.