Learn the principles of how to sell your products to the right customers at the right price at the right time.
This course will explore how revenue and yield management concepts and principles are used in service industries. Essentially it is about matching supply and demand, and successful revenue management involves understanding how customers think and what their perceptions of value are. This may mean also refusing to sell a room today, so that you can sell it for a higher prices tomorrow, but it might also mean recognising when demand is low enough to sell the inventory at reduced rates.
The industries which can benefit from revenue and yield management strategies include hotels/accommodation providers, airlines, tour operators, events/venues, coach operators and car rentals.
The following topics will be covered:
1. Concepts of revenue management
2. Revenue management and its relationship with other disciplines
3. Yield and revenue management
4. Customer knowledge and consumer behaviour
5. Significance of market segmentation
This course has been developed through strong industry connections and insights and could provide employment progression for employees working within the hospitality and tourism industry.
Duration will vary based on student input.
An Acknowledgement of Training will be available upon successful completion of the course requirements.
For organisations that wish to pay the student fees for this course and are unable to pay by credit card via the website, please contact the Student Engagement & Onboarding team via email on SEOShortCourses@tafesa.edu.au to organise a Third Party Payment invoice.
Online (self-directed and self-paced) with an indicative duration of 15-20 hours. Continuous enrolments until 2 Dec.
Student Visa (500)
Current VISA holders eligible
Please choose carefully, as we do not offer a refund if you change your mind or find yourself unable to do the course.
For more details on short course enrolments, discounts, refunds, international student eligibility and more, please visit
Applying for Short Courses