AWARD COURSE

Diploma of Marketing and Communication


National Code: BSB52415
TAFE SA Code: TP00897


Description

The course will provide you with a broad knowledge base in a wide variety of advertising contexts. You will gain a thorough understanding and practical working knowledge of all aspects of advertising.

Duration
Example Career Profile
Print Course Page
Up to 12 months 

Full Time or Part Time equivalent

Market Research Analyst Market Research Analyst,  Marketing and Advertising SpecialistsMarketing and Advertising Specialists

Locations & Applications

Campus / Location
Code
Study Mode
Study Load
Scheduled


Course Admission Requirements

  • No course admission requirements, however, students wishing to access VET Student Loans are required to demonstrate satisfactory reading, writing and numeracy skills, or provide evidence of successful completion of SACE Stage 2 or equivalent Australian Year 12 certificate, or completion of Certificate IV or above
If there are more applications for this course than places available, applicants will be ranked by Date of application

Average cost per semester
Total Fees for the 12 month course
Full Fee
$3,196
$6,392
    • Applicants with limited or no underpinning knowledge or experience will be required to undertake core units at a lower level. Normal fees will apply. Please contact the program area at Marketing_Advertising@tafesa.edu.au for further information.
  • Upfront Payment

    Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

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    VET Student Loan

    This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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    Payment Plan

    If you have difficulty paying your fees upfront, you may be eligible for a payment plan.

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  • Employment Outcomes

    Assistant account planner, media assistant, assistant media buyer, assistant media planner.

    Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

    Qualifications & Skills Covered

    Diploma of Marketing and Communication (BSB52415)
    Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 3 core units and 9 elective units.

    Note: Students who successfully complete only one or more units of competency but not the full Qualification are eligible to receive a Statement of Attainment.

    87%*
    of TAFE SA graduates find jobs or continue studying.
    89%*
    of TAFE SA graduates are satisfied with the overall quality of training.



    * 2017 NCVER Student Outcomes Survey findings
  • Below is a list of all units that TAFE SA can offer in this qualification. The selection of units you will be enrolled into depends on the campus you attend, and the qualification packaging rules described on www.training.gov.au.

    Not all units listed below must necessarily be completed to achieve your qualification.

    Core

    Name Nominal Hours
    Design and develop an integrated marketing communication plan 60
    Interpret market trends and developments 50
    Undertake project work 60

    Elective

    Name Nominal Hours
    Create distributed multiplatform digital advertisements 60
    Create mass electronic media advertisements 50
    Create mass print media advertisements 30
    Design effective user experiences 40
    Develop Strategies to Monetise Digital Engagement 60
    Establish and adjust the marketing mix 60
    Identify and evaluate marketing opportunities 70
    Implement and monitor marketing activities 50
    Manage budgets and financial plans 70
    Manage market research 50
    Originate and develop concepts 30
    Plan market research 50
    Plan social media engagement 50
  • Studying at TAFE SA is one of the easiest pathways towards a University Degree. Credit Transfer is the formal recognition that parts of a TAFE SA course are equivalent in content and level to parts of some University courses. Below are the Credit Transfer details for this course. View all TAFE SA Credit Transfer Agreements

    University University Course Details
    Bachelor of Business (Marketing)
    Bachelor of Business (Innovation and Enterprise)
    Bachelor of Business (International Business)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business (Management)
    Bachelor of Business
    Bachelor of Media (majoring in Marketing)
    Bachelor of Media
    Bachelor of Communication (Online program)
    Bachelor of Communication and Media
    Bachelor of Business (International Business)
    Bachelor of Business (Human Resource Management) (Online)
    Bachelor of Business (Management) (Online program)
    Bachelor of Business (Marketing) (Online program)
    Bachelor of Commerce (Accounting) (Online program)
    Bachelor of Business (Real Estate Practice)
    Bachelor of Business (Financial Planning)
    Bachelor of Business (Information Strategy and Management)
    Bachelor of Business (Logistics and Supply Chain Management)
    Bachelor of Business (Legal Studies)
    Bachelor of Business (Economics, Finance and Trade)
    Bachelor of Business (Innovation and Entrepreneurship)
    Bachelor of Business (Human Resource Management)
    Bachelor of Business (Tourism and Event Management)
    Bachelor of Commerce (Accounting)
    Bachelor of Business (Finance)
    Bachelor of Business (Marketing)
    Bachelor of Business (Management)
    Bachelor of Business (Sport and Recreation Management)
    Bachelor of Business
    Bachelor of Business and Commerce
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