QUALIFICATION

Diploma of Marketing and Communication/ Bachelor of Business majoring in Marketing- Adelaide Uni Pathway

TAFE SA Code: DP30007

Study pathway: Diploma of Marketing and Communication (BSB50620)

2026 start

Description

Step Into the Spotlight of Strategic Marketing
Ready to take your marketing skills to the next level? The Diploma of Marketing and Communication [BSB50620] is your launchpad into high-impact roles where creativity and strategy come together.
This nationally recognised qualification is ideal for those who want marketing and communication skills that can be applied across all organisations and industries—and are ready to shape campaigns and contribute to organisational growth across both digital and traditional platforms.
What You’ll Learn
• Apply strategic marketing planning that deliver measurable results
• Manage marketing projects and promotions with confidence
• Analyse market trends and consumer behaviour to identify opportunities
• Create persuasive content for websites, email campaigns, and social media
• Master digital marketing, AI tools and communication platforms
The Diploma of Marketing and Communication equips you with practical, industry-ready skills to achieve meaningful results and move your career forward.

Award Course

Duration

Example Career Profile

Print Course Page

4 months

Full Time or Part Time equivalent

Advertising and Marketing Professionals

Locations & Applications

Campus / Location

Code

Study Mode

Study Load

Scheduled

Adelaide City

Closed

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.

Full & Part Time

Apply 28 Jan 2026

Virtual Classroom

Closed

Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.

Full & Part Time

Apply 28 Jan 2026

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On Campus/Location

On campus/location – learn in a classroom environment that gives you the opportunity to interact with your lecturer and fellow students in person.

Online

Online – learn at your own pace, in your own space. Lecturer support will be provided via email and interaction with fellow students may be available via forums and chat groups. Online courses require access to a computer with an internet connection.

Blended

Blended – learn in a mixture of classroom and online environments. On campus learning will be scheduled but online learning can provide more flexibility. Lecturer support will be provided for all study. Access to a computer with an internet connection is required.

Virtual Classroom

Virtual Classroom – online classes are delivered by Collaborate. Collaborate is a web-based online classroom collaboration tool that acts as a real-time virtual classroom.

Workplace

Workplace – if you are currently employed in the industry but do not have a formal qualification TAFE SA can recognise the skills you already have. The duration of the course will be determined by your individual study plan.

Full Time

Part Time

Day Classes

Evening Classes

International

A course available to International students

Course Admission Requirements

Completion of a Language, Literacy and Numeracy Assessment (LLN)

If there are more applications for this course than places available, applicants will be ranked by date of application to this course

Please Read Before Applying

Entry Recommendations
We recommend that you have either:

Certificate IV in Marketing and Communication before starting this course OR
Two years full-time relevant work experience

Attendance Requirements (subject to change)
This course is either a blend of virtual online classes or face to face classes. You must attend all scheduled classes at locations and times outlined in your information session conducted by lecturers.

Industry Conditions and Skills

We recommend this course for those who are active online and interested in digital or social marketing.
In this course you will use a combination of workplace scenarios to be applied to your work environment and a simulated business to access workplace documentation and resources.
You will be taking part in role plays in unit assessments and will need to record and upload these.

Additional Uniforms, Equipment and Costs
You will need access to a computer and the internet, as well as a webcam and related software.

Mandatory Requirements
If you do not hold these 6 entry units or equivalent competencies you will complete these units as part of the Diploma at an additional cost:

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.
If you are applying as an existing worker (minimum 2 years relevant work experience) you will need to participate in a professional conversation with a lecturer for you to demonstrate your current HR experience.

Fees

Total Fees

Full Fee

$6,668

Please note that fees and funding status only apply to the initial TAFE SA qualification. Check the course page or relevant university website for details on the secondary qualification.

Fees vary depending on subjects you enrol into. TAFE SA and their agents reserve the right to make any changes necessary. Fee updates will be available prior to offers being made.

Uni Dual Offer Course
- You will receive an offer to both TAFE SA and University, with the University offer being conditional on successful completion of the TAFE SA qualification.
- You can rest assured you have secured your University offer, pending successful completion of the TAFE SA award.
- No further application will be required.
- You will receive credit for TAFE SA studies allowing you to complete two awards dependent on the pathway selected.
- If accepted, you will receive an offer to TAFE SA and-on successful completion of the TAFE SA qualification-an offer to University with no further application required.
- Important Note: The listed awards are reviewed and changes may occur without notice. Dual Offers are available only to Australian and New Zealand citizens or holders of permanent visas.
- View our Uni Dual Offer Courses list

Help with Fees

Upfront Payment

Each semester, fees can be paid online with VISA or Mastercard or at an Australia Post outlet.

Read More

VET Student Loan

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

Read More

Employment Outcomes & Skills Covered

Employment Outcomes

Assistant account planner, media assistant, assistant media buyer, assistant media planner.

Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

Qualifications & Skills Covered

Diploma of Marketing and Communication (BSB50620)
Topics covered include the creation of electronic advertisements, electronic marketing, promotion, advertising briefs, and presenting and evaluating the effectiveness of advertising campaigns. To complete the qualification you are required to complete all 5 core units and 7 elective units.

Note: Students who successfully complete only one or more units of competency but not the full qualification are eligible to receive a Statement of Attainment.

90%*
of TAFE SA graduates are satisfied with the overall quality of training.

87%*
of TAFE SA graduates would recommend their training.

* 2023 NCVER Student Outcomes Survey findings

Additional Resources
- Required Units

Marketing and Communication

Student Stories

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Marketing and Communication

Diploma of Marketing and Communication/ Bachelor of Business majoring in Marketing- Adelaide Uni Pathway

Description