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  4. Job Profile: Advertising and Marketing Professionals

Advertising and Marketing Professionals

Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

Job Prospects
Steady growth is expected, because of strong demand for digital marketing expertise, data-driven strategies, and brand management skills.
Salary
Median weekly earnings: $1,803
Source
Advertising and Marketing Professionals | Jobs and Skills Australia
Brief
Do you have strong creative thinking, communication, and analytical skills? Then you may be well suited to a career as an advertising and marketing professional.
Advertising and marketing professionals play a key role in helping businesses remain competitive by creating campaigns that connect with audients and drive growth. This type of occupation offers diverse opportunities, from digital marketing and brand management to market analysis and creative strategy.
Employed: 100,900
Part time share: 18%
Median age: 35

TAFE SA courses that may be relevant for: Advertising and Marketing Professionals

Accredited (Award)

  • Introduction

    Keep brands visible and competitive.
    As an advertising and marketing professional, you ensure products and services reach the right audience and stand out in a crowded marketplace. Campaigns can range from a single product launch to integrated strategies across multiple channels and global markets.
    Your role involves planning and executing advertising and marketing strategies that align with business objectives. You research consumer trends, identify market opportunities, and develop campaigns that create awareness and drive sales. This includes advising clients and executives, coordinating creative production, and managing media placement within time and budget constraints.
    Beyond campaigns, you analyse data to interpret consumer behaviour and predict future trends. You support business growth by preparing marketing objectives and programs, advising on product mix, pricing, promotion, and distribution channels—ensuring brands remain relevant and competitive in a dynamic market.

  • Education Requirements

    To prepare for a career in advertising and marketing, students should complete Year 12 with subjects that build strong communication, analytical, and creative skills. Recommended subjects include English, Business Studies, Economics, and Digital Technologies.
    TAFE SA offers the Certificate IV in Marketing and Communication and the Diploma of Marketing and Communication. These qualifications can lead directly to employment or provide a pathway to university degrees in marketing, advertising, or communications. Continuous learning is encouraged to keep up with emerging trends and technologies in the industry.

  • Career Path

    Entry-level roles often include marketing assistants, account coordinators, or junior analysts. With experience, professionals can progress to positions such as marketing manager, brand strategist, or digital marketing specialist. Senior roles include creative director, head of marketing, or chief marketing officer. Opportunities also exist to specialise in areas like social media, content marketing, or market research.

  • Nature of the Job

    Advertising and marketing professionals develop strategies to promote products and services, ensuring they reach the right audience. The role involves market research, campaign planning, creative collaboration, and performance analysis. Professionals work closely with clients, creative teams, and media partners to deliver campaigns on time and within budget. Analytical thinking, creativity, and strong communication skills are key.

  • Typical Physical Working Environment

    Most work is office-based, often within marketing agencies, corporate marketing departments, or consultancy firms. Remote work and hybrid arrangements are increasingly common. The job may involve attending client meetings, industry events, or photo and video shoots. Fast-paced environments and tight deadlines are typical, requiring adaptability and time management.

  • Typical Occupational Example

    A Marketing Manager oversees the development and execution of marketing strategies for a company or brand. They manage budgets, coordinate campaigns across multiple channels, and analyse performance metrics to optimise results. Marketing managers often lead teams and collaborate with sales, product development, and external agencies to achieve business objectives.

    For further information, contact:
    The Communications Council (Head Office)
    Phone: (02) 8297 3800
    Email: hello@communicationscouncil.org.au
    Website: www.communicationscouncil.org.au

    Australian Marketing Institute
    Phone: 1300 737 445
    Email: sa@ami.org.au
    Website: www.ami.org.au

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