Keep campaigns creative and effective.
As an advertising specialist, you design and coordinate campaigns that encourage consumers to choose specific products or services. These campaigns can range from a single promotion to multi-channel strategies that build brand awareness and drive sales.
Your role involves planning and organising advertising policies, advising clients and executives on strategies to reach target markets, and ensuring campaigns effectively highlight product attributes. You also manage the creative process—coordinating activities such as artwork, copywriting, media scripting, and production for television, film, and digital platforms—while keeping projects on time and within budget.
Advertising specialists combine creativity with strategic thinking to deliver impactful campaigns that connect businesses with their audiences and achieve sales objectives.

To pursue a career as an advertising specialist, completing Year 12 with subjects such as English, Business Studies, and Digital Technologies is recommended. These subjects help develop communication, analytical, and creative skills essential for the role.
After school, you can begin with vocational training through TAFE SA, which offers the Certificate IV in Marketing and Communication and the Diploma of Marketing and Communication. These qualifications can lead directly to employment or provide a pathway to university degrees in advertising, marketing, or communications.

Advertising specialists often start in entry-level roles such as advertising assistant, media coordinator, or junior account executive. With experience, you can progress to positions like advertising manager, creative director, or brand strategist. Many professionals choose to specialize in areas such as digital advertising, media buying, or creative production. Senior roles may involve managing large-scale campaigns and leading teams within agencies or corporate marketing departments.

Advertising specialists design and coordinate campaigns that promote products or services to target audiences. The role involves planning advertising strategies, advising clients, and managing creative processes such as artwork, copywriting, and media production. Specialists work closely with creative teams, media outlets, and clients to ensure campaigns are delivered on time, within budget, and aligned with brand objectives. Creativity, strategic thinking, and strong communication skills are essential.

Most advertising specialists work in office settings, often within advertising agencies, media companies, or corporate marketing teams. Remote work and hybrid arrangements are increasingly common. The job may involve attending client meetings, photo or video shoots, and industry events. Work environments are fast paced, with tight deadlines and multiple projects running simultaneously.

An Advertising Coordinator assists in planning and executing advertising campaigns. They liaise with clients, schedule media placements, and coordinate creative production across channels such as print, digital, and broadcast. Advertising coordinators ensure campaigns meet deadlines and budget requirements while supporting the overall marketing strategy.