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Tourist Information Officer

Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.

Job Prospects Openings 5 years to November 2018: 10,000 to 25,000
Salary Range Median weekly earnings: <$900 to Source: Australian Government Department of Employment 2014
Brief Are you proud of your region and want to let people know all the great things to see and do? Then working in the visitor information services sector is for you.

Services offered by Visitor Information Centres can include; information on all local attractions and activities; self drive, walk and touring itineraries; bookings for the local attraction and accommodation; regional or interstate travel information; local road conditions; and souvenir outlet.

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TAFE SA courses that may be relevant for: Tourist Information Officer

Accredited (Award)


Individuals with these qualifications are able to work in the Visitor Information sector of the tourism industry or for destination marketing companies who fulfil dual information and sales functions for particular tourism destinations.

Visitors are usually able to select from a large and comprehensive range of tourist pamphlets from many regions. People working in Visitor Information Centres have sound and informative knowledge of the local districts, and are happy to answer visitor questions.

Possible job titles:
· Information Officer
· Booking Agent
· Sales Consultant

You should possess good communication skills, with a strong customer focus, enjoy working with people, and have a high level of personal presentation.

Similar Interests?

Not quite the career you are looking for? Please try the related course profiles below:

Helping and Community Services

Customer Service Officer,  Massage Therapist,  Aboriginal and Torres Strait Islander Health Worker,  Tourist Information Officer,  Patient Care Assistant,  Landcare Officer,  Library Assistant,  Fitness Instructor,  Medical Administrative Officer,  Personal Assistant,  Financial Planner / Financial Investment Advisers,  Park Ranger,  Aged or Disabilities Carer,  Teachers of English to Speakers of Other Languages,  Youth Worker or Disability Worker,  Police Officer,  Occupational Health, Safety & Environment Professional,  Counsellor and Community Worker,  Interpreter,  Child Care Worker

Influencing and Personal Contact

Aboriginal and Torres Strait Islander Health Worker,  Tourist Information Officer,  Event Coordinator,  Nurse (Enrolled),  University / VET Lecturer,  Retail Buyer,  Florist,  Retail Sales Supervisors and Assistants,  Management Consultant,  Patient Care Assistant,  Landcare Officer,  Music Professionals,  Personal Trainer,  Beauty Therapist,  Designers for Theatre, Performance and Events,  Fitness Instructor,  Project and Program Administrator,  Marketing and Advertising Specialists,  Copywriter,  Bank Officer,  Human Resources Manager,  Personal Assistant,  Information Technology Manager,  Butcher,  Cellar Door Salesperson,  Veterinary Nurse,  Market Research Analyst,  Fashion Designer,  Park Ranger,  Accountant,  Teachers of English to Speakers of Other Languages,  Youth Worker or Disability Worker,  Police Officer,  School Services Officer,  ICT Network Professionals,  Occupational Health, Safety & Environment Professional,  Hairdresser,  Film, Stage, TV and Radio Director,  Counsellor and Community Worker,  Child Care Worker,  Conveyancer

Education Requirements

There are no specific training requirements to become a tourist information officer as most training is provided on the job. However, employment opportunities are increased if you have undertaken formal studies.

TAFE SA offers courses relevant to this occupation including the Diploma and Advanced Diploma of Travel and Tourism. Pathways include the Certificate III in Travel or Certificate III in Tourism. Other courses associated with this occupation include the Certificate III and IV in Guiding and Certificate III and Diploma of Holiday Parks and Resorts.

Studying at TAFE SA is one of the easiest and most successful pathways towards a University Degree. Dual offer courses are available to TAFE SA and Flinders University in the Diploma of Travel and Tourism/Bachelor of International Tourism and Advanced Diploma of Travel and Tourism/Bachelor of International Tourism.

Career Path

Tourist information officers are found in a variety of State, local and shire tourist information centres, depending on the region. Job opportunities are dependent on the type of funding which is available to operate the centres. Some, for example, are run on a voluntary basis or are self funded. Jobs in these centres are rarely advertised and are filled usually by word of mouth. Industry representatives advise prospective tourist information officers to gain as much work experience in the retail trade as possible and to complete relevant tourism courses. A lot of people start as casuals in the industry which can lead to contract employment. With time, tourist information officers can progress into managerial positions or may progress in the related field of tourism marketing.


Cultural and Recreational Services,  Retail Trade


“I refer to the knowledge I have learnt through the Tourism qualifications I have studied every day that I am at work”.
Tahnee Jackson; Trainee Tourism Officer Wadlata Outback Centre.

Nature of the Job

A Tourist Information Officer in a Visitor Information Centre may be either a paid or volunteer position, and their primary role is to provide current, accurate information on accommodation, tours, events and attractions both locally and interstate. This information is supplied to the customer in person, via the telephone, fax or email. Visitor Information Centres are often the box office for the local performing arts centre, therefore the Information Officer may be required to sell tickets for upcoming performances.

They must possess highly developed communication, interpersonal and customer service skills and be able to relate to individuals and groups from many socially diverse backgrounds and deal with conflict situations. An Information Officer promotes and sells both tourism products and services, and merchandise from the Visitor Information Centre; therefore they need to be patient in accessing and interpreting product information and providing destination information and advice to the customers. They must be confident in processing non air documentation, operating automated information systems and booking and coordinating supplier services. Performance of standard office procedures, word processing, and handling cash, credit card and EFTPOS transactions are carried out on a daily basis.

Typical Physical Working Environment

You may find yourself working extended hours outside of the 9 to 5 jobs. This would typically include weekends and holidays, as people require tourism and travel throughout all 365, or 366 (leap year) of the year.

Typical Occupational Example

Being involved in tourism isn't simply a matter of chatting about the interesting sites. There is a strong marketing focus in this job and on the information tourist officers need to not only promote or 'pitch' a region but to actually 'on-sell' tour packages. Most visitor centres receive a commission for tour, accommodation and travel sales and so staff are set sales targets. Excellent communication skills come to the fore here, when trying to get someone to book a dolphin cruise tour at the same time as they book accommodation. As any good salesperson knows, it's vital to know your product. For the tourist information officer, they have to be familiar with all the tour operators and the various attractions and services in their region, including everything from canoeing to horse riding tours. As part of on going training, they do industry familiarisations, going to hotels or motels to personally evaluate the accommodation.

Earning Potential

Salaries vary according to the sector and region in which you work. Bonus incentives exist among some employers. Salaries may also vary with age and experience. Commencement salary would be approximately $35,000 dependent on where you enter the industry.

Further Information

For further information about all TAFE SA Courses, phone 1800 882 661 or enquire online