On-brand and eye-catching designs chosen for high profile event

Jun 07, 2021

TAFE SA

TAFE SA’s graphic design students have added their support to AdMental, an event raising awareness about mental health, by creating artwork to promote the cause.

Working with the Adelaide Art and Design Club (AADC), students from the Advanced Diploma of Graphic Design took up the challenge of creating a design for the AdMental initiative which could be used year-round.

AdMental, a collaboration between AADC, SA Health (Public Health), Mental Health Coalition of SA and the Don Dunstan Foundation, is an annual competition where emerging creatives make short videos promoting mental health and wellbeing, which are shown and judged at a live event.

Joe Godsell, a member of the AADC’s education committee, says TAFE SA’s students responded brilliantly to the brief.

“Equally as important was how they presented their ideas, which is great practise for industry. They all followed the clear brief and put their own style and personal experience into the execution,” he says.

Judges chose the work of two students; Jasmine Dixon’s ‘TV Head’ was used to promote this year’s event, held on May 20, while Onyx Nansel’s ‘Eye on Mental Health’ design will be used for ongoing branding.

“The final poster designed by Jasmine was perfect for communicating the event. It was eye-catching and clear and would stand out in a crowded wall of posters,” Joe says.

“The brand look and feel created by Onyx was beautifully simple. It captured the essence of Mental Health - a brave face with a chaotic mind - and came from a very personal place.

“It was perfectly on-brand for the event being stylish and it stayed true to our established brand colours.”

Students had just one week to come up with a series of concepts and, during this time, they worked individually with the client and received feedback on their ideas.

Onyx says the brief inspired numerous ideas before he chose the ‘Eye on Mental Health’ design showing the profile of a face with the name of the event at eye level in a striking red and white colour palette.

“I wanted to show mental health as being chaotic but also a thing of beauty,” he says.

Onyx says balancing his creative ideas with the needs of the client was challenging but also a good learning experience.

“I’ve done some independent projects, but I haven’t worked with a company or organisation before, so it was interesting to work to their specifications,” he says.

“It was a very cathartic experience to see my design displayed at the event.”

With a background in visual arts and illustration, Jasmine Dixon relished the project, creating the ‘TV Head’ design which was used on posters and social media in the leadup to the event.

“I wanted to create some imagery that made it easy to associate advertising and mental health which is what the event is about. Colour was important in creating that shorthand communication,” she says.

While Jasmine already works part-time with a design studio, she says every project provides an opportunity to learn.

“I had to adapt my design to different needs including posters and banners, so it’s about adapting to my client’s needs and being flexible,” she says.

TAFE SA Graphic Design lecturer Helen Alexandrou says the project provided students with valuable real-world experience and the opportunity to see their artwork used for a high-profile event.

“The whole process was industry standard. We are looking at incorporating this into our teaching program for next year,” she says.

For more information about TAFE SA’s graphic design courses, visit the website.

Pictured above are graphic design students Liam Mountstephen, Jasmine Dixon, Myfanwy Purslow and Onyx Nansel in front of Onyx’s brand design at the AdMental event.