Business and Marketing

Marketing and Retail

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E Advertising not e marketing

by Anne Tonkin | May 23, 2014
E Advertising is not to be mixed up with e marketing.   In marketing you have the marketing mix, product, price, place, promotion and the people of your target market (consumer or business).

E Advertising falls under the P of promotion only and is one form of advertising to support an organisation's promotional mix. E Advertising definitely can provide a greater return on investment (ROI) for your marketing spend and marketers are moving away from traditional methods to get a better ROI.  In our classes this week we have been exploring website generators.

We are so fortunate this week in our Tafe SA marketing workgroup to have Chloe from YELP coming in to talk to our marketing students.  Chloe is going to talk about  e advertising concepts used by YELP and other organisations as a part of their promotional strategy to support their organisation's marketing mix.  We are so excited she is coming in!

Are you wanting to study marketing?  New courses start in July and if you want to study Marketing online, in class or as an external student, please do not hesitate to contact us. CALL  8207 8302 and ask to talk to a marketing lecturer to help you achieve your study goals.  Remember too if you have experience in marketing, advertising or business, or you have completed some studies elsewhere - talk to us! 

Our program offers courses in advertising, business, sales and a number of short courses including marketing fundamentals and Social media.  Social media has 2 courses, one geared to those with not too much experience - Zero to Hero and we also offer a more advanced course. 

What else is new?  We also have a new program called the University Pathway (UP) program which is designed to fast track your study to university if this is a goal of yours.  Be quick and contact us to find out more about this program starting in July.  Studying marketing gives you golden global opportunities.  Kick start your new career today!

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