Jeff Bulla has detailed here the 10 Commandments of social media.
"The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”.
As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003.
This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends.
The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing”
In 2008 Facebook surpassed MySpace and became the dominant social network.
Since then we have seen the rise of the “smart phone” connecting people to the web without wires or a desk bound computer.
This mobile social web has allowed everyone to become a publisher no matter where they are." (Bulla 2013)
For the full list...
Read more at http://www.jeffbullas.com/2012/01/05/the-10-commandments-of-social-media-content-marketing/#WSMGQyuCwLgCegbK.99
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