Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

Promotions connecting with communities - Coke Pakistan and India

by Anne Tonkin | May 24, 2013
Building a relationship today with consumers, rather than just generating a business transaction is critical in marketing as organisations tussle for their competitive advantage in the marketplace.

Brand loyalty is lower in younger generations than  other generations and establishing a relationship is one way to develop that competitive edge. Promotions are designed to generate a connection but one that left me with goose bumps is this one. The message is unique, eloquent and emotional. 

Promotions today are connecting more and more with communities and individuals. The generation of PTAT is another goal of organisations.

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