Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

Public Relations in 2012

by Andrea Jenkins | May 01, 2013

Here are some interesting Public Relations facts for 2012. These gauge what has been popular with Australian audiences for 2012.

Top 10 Overall Mentions on Facebook for 2012

  • One direction
  • Big Brother
  • The Voice
  • London 2012 Olympics
  • The Hunger Games
  • Fifty Shades of Grey
  • Sydney Swans
  • The Avengers
  • Gangnam Style
  • Kony 2012


Top Ten Viral Ads on YouTube in Australia for 2012

 1. Gangnam Style parody "Aussie Battler Style" by Fitzy and Wippa NovaFM‐y0

 2. Call Me Maybe parody - Aussie blokes version NovaFM

 3. DC Shoes: Ken Block’s Gymkhana Five:

 4. A Dramatic Surprise on a Quiet Square Turnerbenelux

 5. Battle Scars parody by Fitzy, Wippa, Guy Sebastian & Lupe Fiasco "Cookie Jars" NovaFM

 6. Tomorrowland 2012‐fBvk

 7. Australia Day 2012: "Barbie Girl" (Sam Kekovich v Melissa Tkautz v Justice Crew)LambAustraliaDay

 8. Throw another STEAK on the barbie! nothingbeatsbeef

 9. Seductive Motion Samsung Televisions

 10.  2012 TV Commercial 15 Seconds:



According to McCusker, Australia's Top 10 PR Disasters of 2012 (biggest disaster first) were:

Gerry McCusker, author of the ‘PR Disasters’ blog commented:

“The data again suggests that microblog tool Twitter is most often used to attack and lambast those who get their PR wrong. For the second year running, the biggest critics of PR and reputation appear to be those in the 25‐34 age bracket, although the 35‐49 age bracket was out in force against the Carbon Tax.”

 1. Carbon tax - Arguably Julia Gillard’s most unpopular decision since her time as Prime Minister. This legislation caused a nation‐wide uproar talked about in traditional media, online forums and Twitter.

 2. Alan Jones - During a speech at the 2012 Liberal Club President’s Dinner, the Sydney broadcaster said that Ms Gillard's father ''died of shame'' because of the ''lies'' she told. Although Jones later apologised to the PM, a number of his breakfast radio program sponsors pulled their advertisements from 2GB after a major social media campaign.

3. 2Day FM - Presenters Mel Greig and Michael Christian’s on air antics preceded the suicide of British nurse Ms Saldanha,who took her own life after being tricked into forwarding a prank phone call from the pair posing as Prince Charles and The Queen.

 4. AWU Slush Fund - Julia Gillard’s credibility was affected amid reports she assisted former boyfriend and union colleague Bruce Wilson in the theft and misuse of significant funds.

 5. Tent Embassy Riots - One of the PM’s staff lost his job after admitting he informed protesters of Opposition Leader Tony Abbott's whereabouts at a 2012 Australia Day function, amid claims that Abbott had called for the Aboriginal tent embassy to be torn down.

 6. Peter Slipper - Mr Slipper was ultimately removed as house speaker amid claims from former staffer James Ashby of s*xual harassment.

 7. The Circle - Network Ten’s The Circle issued an apology after public and corporate backlash over comments made by presenter Yumi Stynes about a photo of Victoria Cross recipient Corporal Ben Roberts Smith. Stynes stated “he's going to dive down to the bottom of the pool to see if his brain is there."

8. Craig Thomson - Mr Thomson vigorously denied allegations and reports of allegedly spending hundreds of thousands of HSU funds on prostitutes, restaurant meals, hotels, air travel for his wife and other personal items including cash advances.

9. Nick D’Arcy - A photo posted on Facebook of Kenrick Monk and Nick D’Arcy posing with automatic pistols and shot guns sparked outrage less than two months out from the 2012 London Olympic Games.

 10. Red Cross - The Red Cross apologised after a blundering employee caused fury by posting a comment on Facebook that said "all gays engage in risky behaviour" and everyone with tattoos gets "infected by dirty needles."

The PR Report
The monthly newsletter for the Australian PR Industry January 2013

Leave a comment