Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

  • From smart phones to smart watches?

    by Andrew Brady | Mar 25, 2013
    marketing news - new smartwatches to become reality
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  • Business Resilience

    by Bjarne Sorensen | Mar 25, 2013
    While Darwin talked about the evolution of species – his findings are relevant for businesses as well
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  • The PEST report

    by User Not Found | Mar 25, 2013
    This blog touches on the components of a PEST Report.
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  • Sony PlayStation 4

    by Anne Tonkin | Mar 25, 2013
    Watch this for the vision and journey of the PS4. Sony are taking gaming to the next level.
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  • PlayStation 4 - The unveiling

    by Anne Tonkin | Feb 26, 2013
    The launch has happened and we are all keen to watch this new product unfold and the marketing strategies behind it. The PlayStation 4 was unveiled last week and apparently will be available Summer 2013, but maybe later for Australia. Stay tuned and we will continue to watch the journey of the PS4!
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  • Advertising Agency Sales Executive position

    by Andrew Brady | Feb 19, 2013
    Advertising Agency Sales Executive position
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  • Ethics In Advertising

    by Andrea Jenkins | Feb 19, 2013
    Imagine working on an advertising campaign that you personally don't agree with? What do you do? The question can be an ethical one.
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  • Sustainability as a risk management strategy

    by Anne Tonkin | Feb 19, 2013
    One business opportunity, if you haven't already considered this is a sustainability strategy as a risk management strategy. The term sustainability is sometimes misused in the business environment. Are you thinking green? Well this is only one aspect of sustainability. Risk is also misunderstood that it is only mitigating risk, however the upside of this is enormous opportunity for your organisation, staff and customers. You need to understand that businesses today are heading for a triple bottom line or quadruple bottomline in some cases
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  • Google is mapping the Grand Canyon

    by Anne Tonkin | Feb 08, 2013
    Did you know that Google employees are allowed to spend 20% of their time at work on any project that they want? There has to be some merit in this approach as they have just taken 9500 photos of the Grand Canyon in their quest to map our beautiful planet.
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  • Real food, real time with McDonalds

    by Anne Tonkin | Feb 08, 2013
    This could possibly be a risk management strategy for McDonalds. This is a quirky app that allows you to find out where your food has come from and you can even meet the farmer. An ingenious little app for those keen customers. Have you downloaded this yet or used it? Let us know what you think?
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  • International Expansion!

    by Bjarne Sorensen | Feb 08, 2013
    Many businesses in Australia are expanding into traditional high-growth markets like China and India. While the impressive economic performance of Asia cannot be ignored, many Australian businesses are overlooking some interesting emerging market developments.
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  • Information Session Thursday 31 January 6 pm

    by Andrew Brady | Jan 24, 2013
    Interested in learning more about business, marketing, advertising or business sales courses for 2013?
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  • 50 Shades of Marketing

    by Anne Tonkin | Dec 04, 2012
    Here's the best two day course introducing concepts from the field of marketing, investigating the marketing environment, review both the consumer and business market, understand the segmentation process, identify target markets, profile your target audience, and display benefits your products/services provided to organisations.
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  • Businesses today are either account driven or marketing driven: which is best?

    by Andrew Brady | Dec 03, 2012
    Business can me marketing driven or accounting driven in today's business world. Marketing driven business provides the best formula for business success.
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  • Student Video

    by Anne Tonkin | Nov 26, 2012
    A marketing Student of Tafe SA has created this video. Watch the talent unfold.
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  • Staying in tune with the external environment

    by Bjarne Sorensen | Nov 26, 2012
    In marketing it is essential to keep a close eye on the external environment. Doing so enables businesses to anticipate and respond to emerging opportunities and threats. The importance of the external environment has been highlighted by recent sales plunges for Japanese cars in China, where sales have fallen by 59.4 percent on-year in October.
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  • Social Media amazement - 2013 Trends

    by Anne Tonkin | Nov 24, 2012
    Erik Qualman has created yet another social media masterpiece. For marketers it is an insight into more opportunities and social media trends in 2013. It is becoming a higher priority in organisations across the globe to focus on social media analytics of their business. Do you analyse your business or are you at risk of missing opportunities?
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  • Air New Zealand and their unique flight crew and passengers

    by Anne Tonkin | Nov 20, 2012
    Air Zealand have certainly gone all out here! Do you fancy boarding this flight?
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  • Red Bull are at it again

    by Anne Tonkin | Nov 19, 2012
    Red Bull are at it again. This was released on the 11th of November and already had more than 3 million views
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  • Advertising and Creativity

    by Andrea Jenkins | Nov 08, 2012
    Creativity in Advertising tends to be one of those you know it when you see it things that is often difficult to define.
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