Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

  • Coke-Cola Personalised Road

    by Anne Tonkin | Aug 13, 2013
    Many of the Marketing Lecturers at the moment are attending Marketing Week here in Adelaide at the Festival Theatre. Many of our students have also volunteered to help with the added benefit of being able to listen to some of the best advertisers, marketers and communicators in Australia. Today I was fortunate to listen to Adam Ferrier from Naked and he was today discussing the topic of "Embracing Existentialism to Make Marketing Meaningful. The mix of advertisements shown today included Renault, Oxy pimple wash teenage boys and dont ask me to explain that example used, Steel Banksy and Coke-Cola. The theme across the sessions I attended today was again engaging with consumers. It got me thinking about this promotion by Coke-Cola where they have taken the name your Coke campaign even further.
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  • Four Paws Public Relations Agency

    by Andrea Jenkins | Aug 13, 2013
    Pet specialty agency, Four Paws PR, has launched in Sydney to service the massive pet industry with an annual revenue of $8 billion and growing. It has continued to grow during the GFC, ranking 117 out of 498 industry sectors well ahead of wine manufacturing and not far behind copper ore mining. Four Paws PR was established by pet owner and lover, Louise Lees, who has over 25 years experience in media and marketing. Lees saw a major opportunity to utilise her love of pets and passion and experience in media and marketing.
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  • 10 Commandments of Social Media - Bulla

    by Anne Tonkin | Aug 13, 2013
    Jeff Bulla has detailed here the 10 Commandments of social media. "The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003. This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends. The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing” In 2008 Facebook surpassed MySpace and became the dominant social network. Since then we have seen the rise of the “smart phone” connecting people to the web without wires or a desk bound computer. This mobile social web has allowed everyone to become a publisher no matter where they are." (Bulla 2013)TAFE SA have a range marketing, advertising and business qualifications to suit your study needs. You can choose full time, part time or external study in marketing, business or advertising qualifications. For more information search the website Business, Marketing, Sales or Advertising qualifications or contact our office in Adelaide on 08 8207 8302.
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  • Samsung 4

    by Anne Tonkin | Jul 22, 2013
    Would you be able to stare at a Samsung 4 for 60mins to win one, even if you were distracted by accidents, musicians and hot dogs? Samsung have created a game to win a S4 if you can stare at it for 60mins. I think I would have been distracted at least by the crash. Watch this and although they have made it very difficult, there is still a winner here. Well done Samsung on an amazing concept. It certainly drew a crowd and that phone seems a little too smart! What do you think?
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  • Coles is in hot water with ACCC over claims it has allegedly misled customers by claiming some of its bakery range were ‘Baked Today, Sold Today’

    by Andrew Brady | Jul 08, 2013
    Coles is in hot water with the national consumer watchdog over claims it has allegedly misled customers by claiming certain products from its bakery range were ‘Baked Today, Sold Today’ when they were in fact baked and frozen off site. The ACCC says it is, “concerned that Coles’ lack of distinction in its promotional representations between bread products that are freshly prepared from scratch and par baked products is misleading to consumers and places competing bakeries that do freshly bake from scratch at a competitive disadvantage.”
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  • Is this a taste of the future when it comes to the contentious issue of advertising to children?

    by Andrew Brady | Jul 08, 2013
    Plenty of students, lecturers and others usually have a staunch opinion when it comes to advertising to children. Shall we say, a fast food business has been criticised for many years with their approach?
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  • Customer Service – Why is it so important to business?

    by User Not Found | Jul 08, 2013
    Customer Service is so important for business. Training is one way to ensure the service level is achieved. The sustained success of a business relies significantly on ongoing high levels of customer satisfaction. Any dynamic business should focus on how a business handles its customers and the appropriate training required by staff. All companies should consider training their staff either by offering a program that is tailored to the business or by sending staff to courses run by registered training providers. TAFE SA offer both options – companies can have a program developed specifically to meet the meets of the client or individuals can attend a workshop at TAFE SA which covers the main components of good customer service. These programs are offered through the Marketing workgroup.
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  • Dollar below parity

    by Bjarne Sorensen | May 27, 2013
    After a long period above parity with its U.S. counterpart, the Australian dollar has now fallen to about US98¢.
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  • Promotions connecting with communities - Coke Pakistan and India

    by Anne Tonkin | May 24, 2013
    Building a relationship today with consumers, rather than just generating a business transaction is critical in marketing as organisations tussle for their competitive advantage in the marketplace. Brand loyalty is lower in younger generations than the other generations and connecting a relationship is one way to develop that competitive edge. Promotions are designed to generate a connection but one that left me with goose bumps is this one. The message is unique, eloquent and emotional.
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  • Diet Coke Presents the Slender Vendor

    by Anne Tonkin | May 17, 2013
    Well watching this I somehow felt slimmer! This does have a sense of elegance about it and I wonder if they would get the return on investment with its holding capacity. It certainly is thin in physical appearance and seems to be able to fit almost anywhere. It may appeal to those with limited space, like the hairdresser example. Let us know what you think... could you see this at your work?
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  • The Barossa Cider Co

    by Anne Tonkin | May 17, 2013
    A brand new product is about to hit the market and guess what, one of our current students is behind it! The product is ready, the distribution is set and barossavalleyciderco.com will be launched at the end of June 2013. The apple cider has a unique selling point, that it is fermented in the bottle and uses Adelaide apples.
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  • To buy or not to buy?

    by User Not Found | May 17, 2013
    Advertising and creating the need is paramount to the success of any product in the market place. The customer decision process is one area of marketing that needs to be understood by the organisation to ensure maximum sales are achieved.
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  • Public Relations in 2012

    by Andrea Jenkins | May 01, 2013
    Interesting Public Relations facts for 2012
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  • Marketing of Brands - organisations no longer own their brand —or do they?

    by Anne Tonkin | Apr 29, 2013
    The challenge for all companies today is how to market a brand successfully. Brands could be for a product, service or even a person. Brands are also forever evolving. Do you remember Apple's first brand? It was a person sitting under an apple tree. Today its just an apple, but we all know what this apple looks like. If you are extremely successful your brand is used as a verb in everyday conversation. For instance how often do you say "I just need to Hoover my carpet" or "I'll just Google it?"
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  • Cornetto Lick Challenge

    by Anne Tonkin | Apr 17, 2013
    We are always intrigued by unusual promotions ... this one is no exception
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  • Facebook 'Home'

    by Anne Tonkin | Apr 15, 2013
    Can you relate to this... do you rely on your phone this much? Facebook Home will ensure you are always connected and can access your friends more easily than before... wow.. let us know if you have tried it..
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  • Carlsberg - Beer commercial

    by Anne Tonkin | Apr 10, 2013
    A very clever advertising stunt by Carlsberg. Are you game?
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  • Play golf? Interested in mapping your play?

    by Anne Tonkin | Apr 10, 2013
    For all those keen golfers, check this out... Measure your game effectively and then input your data and share. Would this make you more or less anxious about your next game?
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  • Audi - "Fine cars and Fine detail"

    by Anne Tonkin | Apr 10, 2013
    Gamification is an area that we follow closely. Here is another great example where Audi have created a slot car track with cars to scale and have connected the technological experience with using the Ipad. The quality of their cars matches this promotion. Very clever Audi.
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  • The latest on employment opportunities for marketing people

    by Andrew Brady | Apr 09, 2013
    TAFE SA reports on Marketing Magazine story how marketing roles are changing
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