Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

  • Social media guard

    by Anne Tonkin | Feb 26, 2014
    This did make me laugh out loud! This week our new students were learning about structured report writing skills and communication including the verbals and non verbals. Enjoy this clip and remember if you want to stay ahead of your competitors either in the job market or a business, join us here at Tafe SA for valid relevant and current learning. Contact us today for an immediate place in the Diploma of Marketing which has exceptional pathways to Universities here in South Australia. Exceptional opportunities for international students too! If you haven't decided where to study this year, contact us today! Phone: 82078302 and ask for a marketing lecturer or check out our courses on www.tafesa.edu.au and look up Business and Marketing.
    Full story
  • Marketing, Advertising and Sales Courses

    by Anne Tonkin | Feb 10, 2014
    We have some great news for you... classes are off and running for 2014 however if you still want to study either full time or part time it is not too late. The Tafe SA Marketing, Advertising and Sales workgroup still has places. If you have any of these questions running through your mind... - What shall I study in 2014? - What qualifications will recognise my work experience? - What courses have pathways to university in Adelaide? - Where can I study marketing online in Adelaide? - Where can I study advertising online in Adelaide? - Can I formalise my Sales skills into a qualification? Then we can answer these questions for you.
    Full story
  • Would you like to formalise your skills in Marketing, Advertising and Sales?

    by Anne Tonkin | Jan 30, 2014
    Sometimes it’s hard to commit to studying when work and life can be a juggle. Have you worked hard and not yet formalised your skills into qualifications or you would like to update an old qualification? Many staff have acquired a range of skills throughout their workplace that could be recognised as a completed unit in a qualification or towards a whole qualification. Have you acquired skills in your current workplace or from a previous workplace and would like to formalise these skills? For example if you have recently planned a promotion, researched market segments, written a marketing plan or proposal, reviewed promotional analytics, prepared and presented marketing or advertising proposals to clients, then you need to talk with us about formalising your skills.
    Full story
  • TAFE SA Information Session

    by Anne Tonkin | Nov 29, 2013
    Are you interested in studying next year? Do you want to study online, come into class as an internal student or study a short course. If you want a career in Sales, Marketing or Advertising come and join us at TAFE SA. You can choose from: - Certificate IV in Marketing - Certificate IV in Advertising - Certificate IV in Business Sales - Diploma of Marketing - Diploma of Advertising - Diploma of Business - Advanced Diploma of Marketing - Advanced Diploma of Advertising - Advanced Diploma of Business Our information session is on Wednesday 11th December commencing at 6 pm at the Adelaide City Campus, 120 Currie Street Adelaide
    Full story
  • The Top Five Social Media Marketing Mistakes written by Bill Nixon

    by Anne Tonkin | Nov 22, 2013
    The Top Five Social Media Marketing Mistakes and How to Fix Them. 1. Using the wrong metrics 2. Setting up too many social network accounts 3. Making your social presence all about you 4. No communication 5. You don't have a plan Definitely worth a read. The link is below. Enjoy it
    Full story
  • British Airways - flightpath advertisement

    by Anne Tonkin | Nov 22, 2013
    What was the scope for this advertisement I wonder? "Think creative and technological?" "Bring real flight paths to everyone" "Tell us who is flying overhead?" This incredible concept should bring out the inner child in us all. This is an unbelievable concept! British Airways this is so clever! A secret passion of mine has always been to try to work out, where has that plane been, where is it going and who's airline is it? This just takes advertising to the next level! This advertisement brings the dream of flying even closer to those watching the advertisement, thinking about the destination unknown or known. This advertisement is so clever that if the plane is flying in clouds and you can't see it, it won't show up on the billboard. That's clever! A huge round of applause British Airways!
    Full story
  • Google's Helpouts

    by Anne Tonkin | Nov 13, 2013
    Last week we showed this latest concept of Google's in class and discussed their strategy, promotional objectives and their target market. We decided that this would be great for all ages! Basically at the moment there are 8 categories for Helpouts with definite opportunities to grow this to significantly more. The prices vary but the concept is unique and will give them a distinct advantage in the market place for this service.
    Full story
  • Marketing Coordinator opportunity available - great starting position for you

    by Andrew Brady | Oct 25, 2013
    Full story
  • Smartphone Photo booth

    by Anne Tonkin | Oct 25, 2013
    What a simple yet clever concept! A smart phone photo booth. We should get one of these at Tafe SA! Check this viral promotion out. In class today we checked out some of the latest promotions in the unit, Promote Products and Services. If you want to keep up to date with the latest promotions and latest promotional techniques, come and join us!
    Full story
  • Redesign my business and my brain

    by Anne Tonkin | Oct 18, 2013
    IS OUR BRAIN PERFORMING AT WORK?” “What if our Brain is maxed out?” How can we possibly think of more ideas when staff are either flat out or thinking about the new TV show the “Black List” or the frustration of not being able to acquire the new PS4 on launch day on the 29th of November? Then there are all the work challenges that could also be barriers to our creativity. Internet ports not working, silos in the organisation or unclear goals to name a few. How do we get smarter? Can we get smarter to keep ahead of our competitors? “CAN WE GET SMARTER – TODD SAMPSON SAYS WE CAN” http://tvssp.abc.net.au/ssp_director/p.php?a=R19QL15YJiI3MyVoY2MtPjM5OjU7OyYzNTIlMC4qMjkjPjQjJj4jKDonMj8xLT4y&m=1378706799Staying ahead of the competition is critical and having our employees living and breathing the vision and mission statement of the organisation is critical. It has got me thinking about success, forward thinking and maintaining a competitive advantage. ABC 2013 Redesign my brain is a program running on the ABC at the moment by award winning CEO and TV personality Todd Sampson. Sampson puts brain training to the test as he undergoes a radical brain makeover in a three-part documentary series on the revolutionary new science of brain plasticity. (ABC 2013) “The cutting edge science has found that anyone can become smarter, improve their memory and reverse mental ageing with the right brain training. It can turn an ordinary brain into a super brain in just three months. The fastest growing science on the planet, brain plasticity will revolutionize how we live in the future. It has the potential to cure learning and mental disorders, such as OCD, bipolar disorder, addiction, ADD, autism and some dementias. And its rapid results deliver benefits regardless of age. But how can it improve the lives of ordinary people?” (ABC 2013)
    Full story
  • TAFE SA Solar Spirit car

    by Anne Tonkin | Oct 09, 2013
    The TAFE SA Solar Spirit car is now the only remaining South Australian competitor in the annual Challenge which sees solar cars from across the world race from Darwin to Adelaide – a distance of 3,000 kilometres. This year, the car’s design has evolved to ensure it meets the new World Solar Challenge specifications (Technical Regulations 2013) and can be built at the lowest cost using technology available to the wider community.
    Full story
  • Mini "The Not Normal Movement"

    by Anne Tonkin | Oct 09, 2013
    Now if I was a Mini driver I would have been pretty excited to receive a coffee, muffin, flowers or a wash and wax. This would have certainly generated considerable social media, however are they preaching to the already converted? The innovation is exciting and customers do need to be rewarded for loyalty. Perhaps once a Mini owner, always a Mini owner! This would certainly encourage you to maintain your brand loyalty and continue to create mini evangelists.
    Full story
  • Top Tips from Small Business Advice Week UK

    by Anne Tonkin | Oct 09, 2013
    In the UK it is Small Business Advice Week is aimed to support 4.5 million small and medium sized enterprises (SMEs) to be connected and get some useful tips for business sustainability.
    Full story
  • McDonald's land the Happy Table

    by Anne Tonkin | Sep 16, 2013
    Looks like McDonald's have worked out how to get the kids to stay at the table, but will they eat or play? This is certainly an incredibly innovative idea. Would you like to see this in Australia? In order to stay ahead of their competitors staff need to think differently. This is a great example of innovative thinking. It opened in Singapore and do you think in 5 years this will be a standard restaurant offering?
    Full story
  • Instagram success

    by Anne Tonkin | Sep 16, 2013
    An ailing fashion design business, was struggling to make the sales it need to survive in the traditional retail environments. By using Instagram they have accelerated sales, employed 12 staff and are achieving their fashion goal.
    Full story
  • Competing to survive

    by Anne Tonkin | Sep 03, 2013
    One thing for certain is that we have to innovate to survive and constantly consider our external operating environment, our culture and our competition.
    Full story
  • Creativity in Tough Times

    by Andrea Jenkins | Sep 03, 2013
    Creativity in Advertising. Two examples of what has worked. Fruchocs and Dumb Ways to Die.
    Full story
  • Making your customers like you

    by Bjarne Sorensen | Sep 03, 2013
    During the recent Marketing Week in Adelaide, Andre Eikmeier outlined a number of simple strategies that can be used by (small) business to build loyalty and distinctiveness; strategies that will enable you to be likable and to stand for something in the minds of your customers.
    Full story
  • Buying off line using on line methodologies

    by Anne Tonkin | Aug 19, 2013
    Do you have a social media strategy? Does your marketing plan match your objectives? Does your organisation make it really hard to actually complete the purchase transaction? Are you collecting way too much data? Do you use that data effectively? Visit us at www.tafesa.edu.au to discover how your studies in marketing and business will help you answer these questions.
    Full story
  • Yelp in Adelaide

    by Anne Tonkin | Aug 19, 2013
    Last Friday ended a sensational week as many of the lecturers in marketing, business and advertising attended Micon 2013, Adelaide Marketing Week. This has also been an opportune time for many of our students to mingle with some of the best marketing minds in Australia and from overseas. One of my favourite sessions was that of Yelp's Laura Nestler, the Head of Marketing, in the Asia Pacific. Laura is responsible for driving all of Yelp's marketing and community efforts in the region. Why is Yelp so successful? Well just by experiencing Laura's enthusiasm in her presentation last week at Micon, it is understandable how her energy and passion for Yelp, is so contagious with her growing customer base.
    Full story
.