Business and Marketing

Marketing and Retail

Marketing and Business Mavens' blog

  • 7 tips for SEO - Getting the most out of your website with Search Engine Optimisation

    by Anne Tonkin | Nov 26, 2015
    Websites are often designed by young geniuses to drive your business further, but are your objectives truly understood by these coding gurus? Your website today is the heart of the enterprise. In many instances it is the life blood of an organization today. Can the bots, crawlers, spiders and your customers find your website? Is your website written for both of these categories or does it lean more towards one? Have you searched your own website lately? We spend so much time mastering our social media platforms, keeping them current, cutting edge and creative that we can sometimes forget the basics of our website as the main heart of our online presence. Here are some tips to move your website from being optimized to becoming maximized. It is sort of like a website health check up!
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  • How to do a social media audit

    by Anne Tonkin | Oct 23, 2015
    Im a big fan of Hootsuite as a tool to monitor your social media activities. Companies are well versed in completing audits on: - Technology audits - Human Resources audits - WHS audits - Quality audits just to name a few. It might be time for you to conduct a social media audit of your organisation. Here is a great list from Hootsuite written by Kristina Cisnero30 October 2014
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  • Social Media Training Adelaide or Digital Marketing Training Adelaide

    by Anne Tonkin | Sep 24, 2015
    We have a selection of social media courses to suit you or your organisation. If you would like to attend a TAFESA Short Course or Session in Adelaide we have the Social Media Intensive, Advanced Social Media and Digital Marketing.
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  • Do you need to be motivated? Meet Paul De Gelder

    by Anne Tonkin | Sep 24, 2015
    There are times in your life that challenge you. You only have control of the choices you make. Last week I was lucky enough to hear one of the most inspirational speeches from a warrior, not just a man who has survived a life threatening shark attack but who has thrived. Reading this in black and white does not do it justice. This person should speak to every year 12 student in a Australia. Not that he probably has the time to do this, however these kids cant afford not to hear him. Business men and women, mums and dads should all hear his story. He is inspirational. He has adjusted to his new body, made the most of every opportunity and he is proving to his team of experts what he can do, not what he can't do! What a message for everyone. A true Aussie bloke that evolved into a true super hero.
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  • iDrone to infinity and beyond

    by Anne Tonkin | Aug 28, 2015
    Are you curious where iDrones are heading? There is an iDrone, but I really am keen to see version 2 for the consumer market. Yes, I can see I will be a consumer in the future that will not be able to live without an iDrone. It should be able to film, a standard feature of the future, it should be able to carry something and I want to be able to talk through it. I guess I want an iPhone with legs or arms.
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  • Its time to Celebrate: 100th Blog from Tafe SA Marketing Mavens and reasons to study at Tafe SA

    by Anne Tonkin | Aug 20, 2015
    Its time to celebrate our 100th blog and celebrate the many reasons why you should consider Tafe SA in your future! The great news is that there are so many reasons to study at Tafe SA. Did you know: - We have some qualifications that have guaranteed pathways to university? - If you have been working and have skills and knowledge we can look at recognising your skills and formalising these into units towards your qualification? - We can apply credit transfers where appropriate? - Customised training can be delivered to you in house for accredited and non accredited courses? - Short courses are offered to keep you ahead of the competition
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  • GOLDEN TICKET TO STUDY

    by Anne Tonkin | Aug 20, 2015
    The Golden Ticket can give you guaranteed entry to University and may even fast track your studies. For all enquiries visit www.tafesa.edu.au
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  • Social Media and digital opportunities for your business

    by Anne Tonkin | Jun 12, 2015
    Social media, continues to change, evolve and transform struggling businesses into successful lucrative companies. Digital marketing strategies are also changing through mobile commerce and trends. Our marketing qualifications embed much of this knowledge into the courses and if you dont want a full qualification we offer this in short courses. We are proud to watch our students who are taking up this knowledge and testing the social media and digital possibilities for themselves. It is exciting to share this journey with them as they test their digital marketing skills, watch their platforms come to life and grow, whilst maximising and utilitising the efforts of the search engine web crawlers to help them succeed.
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  • Tafe SA is providing study options to help create pathways to University

    by Anne Tonkin | May 08, 2015
    Do you have a son or daughter going through year 12? Are you at the end of your tether? Do you have a child stressing that they won’t get the score they want for uni? Do you have a child who doesn’t know what to do after school? Are you a professional with skills and you want to study or up skill with options of heading to uni?
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  • Its time to update Maslow

    by Anne Tonkin | Apr 29, 2015
    Is Maslow’s Hierarchy of needs is outdated? The answer is YES. A theory from 1943 seems to have it core principles still relevant however it does not allow for today’s revolutionised operating environment. To understand this theory you have to remember that this is a motivational theory. There is nowhere that technology has been mentioned and this is because there were no PC's, tablets, smart phones or social media when this was developed. In addition to this the movement of organisations away from traditional software to cloud computing, is increasing the reliability on the internet and our global dependence on it. School children use the cloud for their assignments accessing resources and today many cannot function without the internet, nor can organisations who use the cloud for their business operations. Accounting systems, HR systems are all trending towards cloud computing and increasing our ever dependent reliance on the internet.http://au.pcmag.com/software/9825/feature/20-top-cloud-services-for-small-businesses
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  • People make the greatest impression

    by Anne Tonkin | Apr 22, 2015
    Again after an other experience exploring the precious jewels of Australia, I was left bewildered at times with the level of customer service we experienced as we headed north to some warmer tropical weather in the gorgeous Whitsundays. The contrasting levels of customer service in one resort surprised me as well as the emotions and feelings that I experienced from this, were poles apart. At times I just wanted to hug the staff member because they got it right, then I witnessed the behaviour of their managers in front of the guests and staff, which was nearly cringe worthy. Most staff on this tropical island in Queensland were incredible. (Yes I did complete many forms just to mention the names of the staff that were doing it right! One staff member told me we only hear the bad stuff!) Feedback is designed to tell the staff how well they are doing! The finely tuned management engine of this resort, at times chugged and it was reflected in the staff.
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  • Deaf man is moved to tears after discovering his entire neighbourhood has learned sign language so they can talk to him (Youtube 2015)

    by Anne Tonkin | Apr 22, 2015
    What an incredible campaign! It really highlights the challenges faced by those who are hearing impaired, but sad that it takes an advertising campaign a month of hard work to make this person feel connected. If you know someone who has a challenge, we should all be making an effort to support them. An inspiring ad and yes well done to these agencies.
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  • McDonalds repositioning itself in the market

    by Anne Tonkin | Mar 13, 2015
    It seems that McDonald's is trying to connect with the health conscious individual. It seems after "the chain released an ad for the Big Mac blasting the words "Will never be kale" (Newscom 2015) it seems they have done a backflip.
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  • Online Directory of Bloggers in Australia and New Zealand

    by Andrea Jenkins | Mar 02, 2015
    This new online directory of bloggers in Australia and New Zealand is called a Catablog.
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  • 50 influential women entrepreneurs in Australia

    by Anne Tonkin | Feb 27, 2015
    We have so many dynamic and resilient business men and women in Australia. Here is a book that was launched yesterday on 50 influential women in Australia. The stories of these women are amazing. Australia should be proud! Well done http://www.inspiringrarebirds.com/product/rare-birds-australias-50-influential-women-entrepreneurs/
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  • What can a 3D printer not do?

    by Anne Tonkin | Feb 27, 2015
    Yesterday sitting in my car, driving to an industry training session I was utterly stunned to hear that a 3D printer had made a jet engine that was more cost effective and more efficient. Apparently from a research and development centre in Melbourne. That was the second amazing fact. "Amaero Engineering has captured the attention of Airbus, Boeing and defence contractor Raytheon" (Sturmer 2015) This is an incredibly inspiring article!
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  • Are your employees match fit?

    by Anne Tonkin | Feb 20, 2015
    What is your business game plan? Have you reviewed it recently? Are your staff aware of your vision and mission statements of your organisation? Have your employees been in training to be match ready? Have you done a skills audit recently? When was the last time your organisation conducted a training needs analysis and checked that all the employees were making decisions and solving problems to achieve your strategic plan?
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  • 5 Reasons to study at TAFE SA in 2015

    by Anne Tonkin | Feb 13, 2015
    This year take charge of your goals! Studying can be in many different forms. It can be to gain a full qualification or to develop a skill set. Full qualifications will help you gain promotions, employment and recognition of your hard work. Don't under estimate the power of a short course either, to help build a skill set and give you currency in the job market. There are hundreds of reasons to study in 2015 here are some reasons why studying at TAFE SA is important in 2015.
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  • Amazon will crush Australia's e-commerce like an anaconda - Sourced from MumbrellaNic Christensen

    by Anne Tonkin | Nov 13, 2014
    he digital boss of one of the world’s biggest advertising groups GroupM has warned that online e-commerce giant Amazon will pose a major threat to Australia’s online retailers when it eventually launches in Australia.
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  • Gabrielle Kelly - leading the way at the SAHMRI Wellbeing and Resilience Centre

    by Anne Tonkin | Nov 11, 2014
    Gabrielle will begin her new role at the SAHMRI Wellbeing and Resilience Centre on May 19. The Wellbeing and Resilience Centre will: Lead, measure and build wellbeing in citizens across the life course: young people, families, community, elders, and the workplace; Coordinate, align and support wellbeing initiatives in all cohorts including prisons; indigenous, young people at risk; Conduct and publish research in wellbeing science; and Conduct public lectures and events. This is an incredible opportunity for South Australia to take a global leadership role in understanding and building wellbeing and resilience at scale.
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